A stuffed giraffe

It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.

— Patrick Rothfuss, The Name of the Wind

Born and raised in Fort Collins, Colorado, Madi earned a B.S. in Fish, Wildlife, and Conservation Biology and spent several years working as a fishery technician across the state. 

Along the way, she discovered a passion for digital marketing—specifically PPC—and hasn’t looked back. She brings a detail-oriented, analytical mindset to every campaign, always striving for data-driven results. 

Outside of work, she enjoys gardening, reading fantasy novels, gaming, fishing, and exploring the outdoors with her husband and their dog, Whiskey.

Meta Certified Media Buying Professional

hubspot logo

Google Ads Search Certification

hubspot logo

Google Analytics Certification

hubspot logo

Google Ads Video Certification

hubspot logo

Google Ads Display Certification

AI-Powered Shopping Ads Certification


  • Joined Vital ’25
  • ATAK Interactive
  • Madwire®

  • Colorado State University, B.S Science, Fish, Wildlife, and Conservation Biology, 2022

A brief history at Vital

PPC Specialist

Random Bits

  • I’m an outdoor enthusiast who loves spending spring and summer fishing, hiking, and camping under the stars.
  • I’m a big fan of fantasy novels and enjoy diving into video and PC games in my downtime.
  • I have a green thumb and a love for pickling — gardening and turning fresh produce into tasty jars of goodness is my jam!
10

Multitasking

10

List Making

10

Gardening

9

Drinking Delicious Beer