2 min read

Persistence Pays Off for Vital’s Newest Digital Marketing Coordinator

Max DesMarais

Ever since he was a junior at the University of New Hampshire, Max DesMarais has dreamt of working at Vital. (But seriously, who wouldn’t want to work at a top digital marketing agency with offices in Boston, MA, Portsmouth, NH and now, San Francisco, CA?)

These days, however, Max is living the dream — literally.

As Vital’s newest Digital Marketing Coordinator, Max is honing his marketing chops under the tutelage of other top marketing professionals working in Vital’s Digital Marketing Department. And he couldn’t be happier.

“I told myself at the beginning of my junior year that I was going to learn as much as possible, go work for Vital, kill it and learn a whole bunch more from some smart people,” he said. “It is working out pretty well so far.”

But getting a job at Vital didn’t happen overnight. Max admits he had to put in a lot of work to get where he is today. In addition to multiple marketing internships, coursework and research, Max immersed himself in the digital marketing field by getting both HubSpot certified and Inbound certified, reading endless blogs and watching Moz’s Whiteboard Fridays each and every week. All of this hard work is definitely beginning to pay off, as Max is helping move the needle for a variety of Vital’s B2B and B2C clients.

“I like to see the difference I am making,” he said. “It is one thing to work hard and hope you’re making a positive impact, but it’s another thing to see the impact before your eyes. With digital marketing, everything is analytical and everything is tracked. All I have to do is take a look at the numbers to see how my hard work is paying off…or not. It is unique in that everything is tracked with such detail. This is also part of what attracted me to Vital. They take analytics, goals and tracking far more serious than most.”

Before coming to Vital, Max worked at Bad Lab Beer Co. where he was responsible for various digital marketing initiatives — most notably: website updates and redesigns, blogging, email campaigns, social media management, and developing and implementing an effective content strategy. This experience, as a result, helped Max get familiar with WordPress, MailChimp and many other marketing tools. Oh, and he also is a hiking and fishing expert, and operates his own website.

A product of northern New Hampshire, Max is extremely passionate about the outdoors, athletics and fly fishing. Having hiked all 48 of NH’s 4,000 footers, Max intends on someday pursuing his passion for walking in the woods all around the world. When he is not working or educating himself, you can find him at the gym, in the middle of nowhere or on the river.

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Max DesMarais

Director of Strategy, ca. '17

Opportunity is missed by most people because it is dressed in overalls and looks like work.

Thomas Edison

Max runs the digital marketing strategy and paid advertising departments at Vital, managing online marketing activity and processes for a wide variety of clients — including Vital’s own marketing department. He has a nearly 10-year track record of success growing organic traffic through SEO, driving high-quality traffic and leads through paid digital advertising (PPC), and leading content marketing initiatives with consistent, demonstrable return on investment (ROI) for dozens of clients. Max brings strong expertise in digital marketing for manufacturing. eCommerce, and higher education, among other industries. He holds a degree in marketing from the University of New Hampshire.

Growing up in northern New Hampshire gave Max a deep appreciation for the outdoors. He channels his passion for fly fishing and hiking into his personal website, HikingAndFishing.com. Thanks to his knowledge of SEO, content marketing, and other digital marketing principles, the site gets over 100,000 monthly visitors and continues to grow rapidly.

Awards & Certs
  • Google Analytics
  • HubSpot Inbound Certification
  • Google Ads
  • Joined Vital '17
  • Therma-Hexx
  • BBS, University of New Hampshire
Random Bits
  1. I love hiking and fishing.
  2. I've been taking a picture of my face every day for since 2012 for a timelapse.
  3. I am very allergic to cats.





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