From writing plays as a kid on her parents’ old Olivetti typewriter (it typed in cursive!) to earning her MFA in fiction at Columbia University, Melissa lives and breathes narrative, drama, and storytelling. That makes her a terrible person to watch movies with (she always spoils the ending), but it comes in handy for clients who need help with messaging, creative campaigns, and storytelling that inspires action.
Melissa brings her experience writing for consumer brands including Nickelodeon, Chewy Granola, and Norwegian Cruise Lines to Vital’s roster of B2B and higher education clients, tapping into powerful emotional motivators that competitors miss.
When she’s not running brand narrative workshops or brainstorming campaign headlines, Melissa can be found skiing or kayaking with her husband, two teenagers, and two giant fluffy sheepadoodles. (The dogs don’t actually ski.)
Notable clients include: University of San Diego Online Degrees, ACI Worldwide, boost.ai, Intradyn
Higher Education
Random Bits
- I was the honorary postmistress of Osaka for the 50th anniversary of Japan’s Postal Service.
- Both my children were born in a third-floor walkup apartment in Brooklyn.
- I’ve ghostwritten multiple non-fiction business books (I won’t name names).
Dance Dance Revolution
Inbox Zero
Queen Bee (IYKYK)
Hockey Mom
