How and When to Communicate to Prospective Clients and Customers. Every great B2B lead generation strategy begins and ends with a keen understanding of the buyer’s journey.

How to Avoid The Don’ts of WordPress Blog Design The WordPress blog design that you choose is paramount to the success of your web-based literary persona—the lifeblood of your online image.

Now is the time to tackle those lingering housekeeping items concerning your marketing strategy! Seriously. Don’t put it off any longer. Chances are this is something you’ve been “meaning to get to” for a while, yet you just haven’t found the time or energy to do so.

Video is one of the most important tools for a digital marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. One-third of online activity is spent watching video.

As a business owner, you don’t have the time or resources to train yourself on marketing in the digital age—and you shouldn’t even try. Even the most capable business owners can’t be their own marketing experts—they need a full-service digital marketing agency.

At Vital, we believe some of the best work happens when strategy and execution have the time and space to mature. That’s exactly what we’ve experienced in our long-standing partnership with Essex Aviation — and it’s something we’re proud of.

Is your online store missing the one thing it needs to be successful — sales? If your site is generating traffic but missing cart fills and checkouts, there’s a solution. It’s called conversion rate optimization (CRO) — your new best friend in the quest to transform casual browsers into loyal customers.

As the saying goes, you need to spend money to make money — that’s just as true for higher education institutions as it is for businesses, especially when it comes to advertising.

If you work in marketing at a manufacturing or industrial company, chances are that you are already using some form of paid digital advertising. A recent survey by IndustrialSage shows that 98% of manufacturers are using digital marketing tactics to generate sales-qualified leads. And pay-per-click (PPC) is likely part of that mix.