A mobile-friendly mushroom cloud is coming—is your website prepared? Appropriately dubbed “Mobilegeddon,” the Google algorithm update unleashed on April 21 (today) effectively ups the ante on mobile-friendly websites as a ranking signal.

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well? Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your…

How and When to Communicate to Prospective Clients and Customers. Every great B2B lead generation strategy begins and ends with a keen understanding of the buyer’s journey.

How to Avoid The Don’ts of WordPress Blog Design The WordPress blog design that you choose is paramount to the success of your web-based literary persona—the lifeblood of your online image.

Now is the time to tackle those lingering housekeeping items concerning your marketing strategy! Seriously. Don’t put it off any longer. Chances are this is something you’ve been “meaning to get to” for a while, yet you just haven’t found the time or energy to do so.

Video is one of the most important tools for a digital marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. One-third of online activity is spent watching video.

As a business owner, you don’t have the time or resources to train yourself on marketing in the digital age—and you shouldn’t even try. Even the most capable business owners can’t be their own marketing experts—they need a full-service digital marketing agency.

You know digital marketing is important for higher ed, but what does it actually look like when it’s paired with a strong institution and a smart enrollment strategy? And do the results really live up to the hype?  To answer that, let’s take a closer look at one of our clients, Marshall University.

At Vital, we believe some of the best work happens when strategy and execution have the time and space to mature. That’s exactly what we’ve experienced in our long-standing partnership with Essex Aviation — and it’s something we’re proud of.