WEB STRATEGY

Website UX Design for Performance-Optimized Digital Experiences

Create powerful digital experiences that captivate users and boost business growth.

We combine cutting-edge UX design with robust performance metrics to deliver digital experiences that make a difference

Vital’s UX/UI web design services go beyond aesthetics — we build tailored websites designed to meet industry standards and engage users while setting you apart from competitors.

Our approach empowers your team with a flexible, future-proof design system that’s optimized for smooth user journeys, accessibility, and scalability. With Vital, you’re not just getting a beautifully designed site; you’re getting a powerful tool that drives results and enhances your marketing efforts.

Who We’ve worked with

What’s Included in a Vital UX/UI Design Project?

Every UX/UI design project we take on is backed by a streamlined process that ensures we meet both your business needs and industry standards

Here’s what you’ll get:

A collaborative kickoff meeting to align goals and expectations
A dedicated account manager to guide you throughout the project
Industry research and analysis to establish your competitive edge
A custom design system built for scalability, accessibility, and ease of use
Regular check-ins to keep you informed and engaged at every step

Our UX Design Tactics

Buyer Personas & Journey Mapping

We begin every web build project by creating detailed profiles of your ideal audience. By blending market insights with stakeholder interviews, we pinpoint your customers’ motivations, behaviors, and goals, then craft an infrastructure that resonates and guides users through a smooth and purposeful digital experience.

Content Audits

Our comprehensive content audits include evaluating existing content, identifying gaps, and setting benchmarks for what a successful page should deliver. This foundation helps us refine your messaging and structure, making sure every piece of content serves a purpose.

Prototyping & Wireframing

Our UX team maps out the user’s journey across key pages and interactions, then creates wireframes that help you visualize how visitors will experience your site. This sets the stage for an intuitive final design.

Industry Research & Empathy Matrix

We assess the baseline expectations for websites in your space, then use an empathy matrix to understand pain points, aspirations, and ways to enhance the user experience. This helps us ensure you not only meet industry standards but also stand out in meaningful ways.

Design System

Our design system forms the visual foundation of your web presence. By establishing consistent patterns, blocks, and form components, we work to make your site cohesive and easy to navigate. This scalable system also supports future growth, meaning you can seamlessly add new features or sections as your needs evolve.

Accessibility Standards

Accessibility is embedded in every stage of our design process. All of our websites meet or exceed Web Content Accessibility Guidelines 2.0 (WGAC 2.0 AA).

+514%

Increase in Organic Website Traffic

+450%

Increase in Website Leads

25+

Web Design Awards Won

1,900%

ROI

Kind words from a happy client

Our work with Vital turned into so much more than just a new website. They became a true partner who understands our brand inside and out. It’s great to know we can trust them to deliver and execute on big plans that pay off for us in real ROI.

Robert Mercer

Digital Marketing & Operations Manager, ACI Worldwide

Our Work

Case Study: University of San Diego PCE | WordPress & Destiny One Website Integration

Online education powerhouse grows leads by 1,288% with WordPress & Destiny One (Modern Campus) website integration.

View Case Study

Ebooks: eBook: 15 Higher Ed Website Redesign Mistakes

Don’t risk tanking your institution’s website with these common redesign mistakes. This guide shows you where higher ed website projects go wrong — and how to ensure yours stays on track.

Get the eBook

Vital’s Approach to UX Services

Your website isn’t just a digital storefront; it’s a dynamic, data-informed tool designed to foster engagement, enhance user experience, and achieve measurable outcomes. Our unique approach combines strategic planning with industry insight, all focused on creating websites that are visually engaging and highly functional.

#1. We Start with Proven Best Practices.

Rather than beginning with extensive user testing, we leverage our experience and insights from ongoing digital marketing projects. Our approach is rooted in legacy analysis — we know what works and what doesn’t across industries, so we can start building from an informed foundation, saving time and resources.

#2. We Prioritize Discovery Over Guesswork.

Our discovery process is thorough, involving buyer personas, stakeholder interviews, and content audits to deeply understand your audience and market. By evaluating competitor sites and industry standards, we identify where your website must excel to meet and exceed baseline expectations.

#3. We Design With Flexibility & Scalability in Mind.

Our design system breaks down your website into essential, scalable components. With an adaptable library of visual elements and a foundation that supports future growth, your site can evolve with your business needs while maintaining a cohesive look and feel.

#4. We Believe UX & UI Are Inseparable.

For us, UX (user experience) and UI (user interface) work in tandem. The UX process informs site structure and goals, while the UI enhances user interactions with visually engaging elements. Together, they create a seamless journey that feels intuitive and supports your goals.

#5. We Build for Accessibility & Inclusivity.

Accessibility isn’t optional — it’s integral. From color contrast to font legibility, we make sure your design system adheres to AA accessibility standards to ensure all users, regardless of ability, can easily engage with your website.

#6. We’re Here for the Long Term.

Once your website is live, our work doesn’t stop. Our retainer services allow us to monitor performance, refine based on data, and adapt as your needs evolve. This commitment to partnership ensures your site continues to drive results long after launch.

Why Choose Vital?

We Focus on Measurable Outcomes

We believe that every design decision should serve a purpose. Our UX/UI solutions are crafted to deliver quantifiable results — whether that’s increasing conversions, driving engagement, or enhancing user retention. We don’t design for design’s sake; we design for impact.

We Deliver Future-Proof Solutions

Our approach to design ensures flexibility and scalability, building systems that can evolve with your business and industry trends. By using the latest design technology, we create adaptable solutions that allow you to expand and innovate without compromising brand integrity.

We Prioritize the User

From mobile to desktop, we design for the devices and technology that matter most to your audience. By understanding user behavior across platforms, we create frictionless experiences that keep your audience engaged, wherever they interact with your brand.

We Support Rapid Campaign Deployment

At Vital, we value speed and efficiency. With our streamlined approach, you’ll be able to test, prototype, and make informed decisions faster than ever. We invest time upfront so that you can take your website and run with it by the time it launches, allowing you to respond quickly to market demands.

We Empower Your Marketing Team to Work Quickly

Our design system is built with your team in mind. Once we hand over the site, you’ll have the knowledge and flexibility to update and launch new initiatives on your own — say, when you have an idea on a Thursday and want it live by Monday. With our training and tools, you’ll feel confident not only making these updates, but making them in a way that aligns with your brand.

We’re Committed to Partnership

Vital is more than a service provider; we’re an extension of your team. By truly getting to know your business, we create a sustainable digital system that empowers you to work faster and with more control. Our process is built on collaboration, clear communication, and transparency, so you feel supported every step of the way.

20+

Years of Web Design Experience

25+