Apply Now Podcast
Innovative strategies higher education marketers can actually use — today.
Join Chris and Julia as they dive into the tactical ways to grow your institution’s brand and enrollment in a changing landscape.
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Watch the latest episode
Episode #3: 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages
New episodes every other Tuesday!
Meet Your Hosts
Chris Getman
Director of Strategy
Chris has spent over a decade leading marketing teams at top-tier universities. He specializes in enrollment optimization and performance creative.
Julia Burns
Growth Marketing Lead
Julia is a digital growth expert who helps institutions scale their graduate program enrollment through storytelling and paid search precision.
Latest Episode
Episode #3: 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages
A successful higher education landing page needs F.O.C.U.S (and we recommend you go back and listen to episode 2 if you don’t know what that stands for!). In this episode, Chris and Julia draw parallels between their family vacations and higher education marketing, as well as dive into a study conducted by the team at Vital which analyzed 50 higher education paid landing pages to identify what’s working and what’s not. Did you know only 16% of higher education landing pages mention tuition? That’s a pretty important decision factor… Listen to the episode for more stats like that!
August 18, 2027
37min
All Episodes
Episode #2: The Landing Page Mistakes That Are Quietly Draining Higher Ed Paid Ads Budgets
Landing pages are an essential part of any paid advertising program. Quality landing pages can improve conversion rates, increase student application and enrollment rates, while poor landing pages can entirely dismantle a paid advertising campaign. In this podcast, the team discusses a framework to ensure your paid advertising landing pages are driving real results.
August 6, 2027
43min
Episode #1: The Google Search Ads Mistake Costing Universities Thousands of Applicants
Julia and Chris discuss the in’s and out’s of branded search terms. Are you making this big search mistake?
Innovative strategies higher ed marketers can actually use — today.
July 28, 2027
23min
Why Listen?
- Practical, no-fluff marketing advice
- Real case studies from institutions
- Actionable tips you can apply today
Who It’s For
- CMOs and Marketing Directors
- Enrollment Management Teams
- Admissions Professionals
Where to Listen
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