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WEB DEVELOPMENT

Cloudflare Services & Implementation

Get a faster, safer, more resilient website with Cloudflare implementation, configuration, custom Workers development, and ongoing management from a web development team that runs production sites behind Cloudflare every day.

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Get Everything Cloudflare Has to Offer without Breaking Your Website

When it comes to Cloudflare, we’ve seen it all. From “set it and forget it” setups that never turn on the features you’re paying for, to overzealous firewall rules that block real customers, break checkout, and lock Googlebot out of your site.

At Vital, we do things differently. We treat Cloudflare as part of your website’s architecture. From DNS and HTTPS to caching, web application firewall (WAF) rules, and custom Workers, we configure and build on Cloudflare to match how your site actually works, so you get the speed and security gains without the surprises.

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Get Cloudflare Services from a Team That Builds and Hosts Websites for a Living

This isn’t our first rodeo. Vital has been designing, developing, and hosting websites for more than 20 years, and Cloudflare is part of the stack behind many of the sites we manage today, including our own. We’ve implemented and tuned Cloudflare for WordPress, WooCommerce, Magento, and custom builds, for everything from small business sites to high-traffic eCommerce stores and university websites.

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Cloudflare Services We Offer

Cloudflare Implementation & Migration

Moving a site onto Cloudflare touches DNS, HTTPS, email, and every subdomain you own, and one missed record can take down your mail or your checkout. We plan and execute the implementation end to end: auditing your current DNS, importing and verifying every record, provisioning HTTPS certificates, setting proxy status per hostname, and cutting over with zero downtime. Then we turn on the features that have the most impact for your site instead of leaving the defaults in place.

Performance & Caching Configuration

Cloudflare can make your site dramatically faster, but only if it’s told how your site works. We write Cache Rules and TTLs that respect logged-in users, carts, and dynamic pages; enable Tiered Cache, Argo Smart Routing, image optimization, Early Hints, and HTTP/3 where your plan supports them; and tune everything to play nicely with your hosting platform’s own caching layer. The result is a noticeable Core Web Vitals gains without stale content or broken sessions.

Security: WAF, Bot & DDoS Protection

We write and tune WAF custom rules, rate limiting, and bot rules that stop unwanted traffic without blocking real customers or search engine crawlers.

Cloudflare Workers Development

Cloudflare Workers let us run custom code on Cloudflare’s edge network, in front of your website or application, without touching your hosting. Our developers design, build, test, and maintain Workers for everything from large-scale redirects and server-side tagging to API middleware, personalization, and headless front ends. When a problem can’t or shouldn’t be solved in your CMS, we solve it in a Worker.

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Cloudflare Services We Offer

Cloudflare Implementation & Migration

Moving a site onto Cloudflare touches DNS, HTTPS, email, and every subdomain you own. One missed record can take down your mail or your checkout. We plan and execute the implementation end to end: auditing your current DNS, importing and verifying every record, provisioning HTTPS, setting proxy status per hostname, and cutting over with zero downtime. From there, we fine-tune Cloudflare’s caching, security, and performance settings around how your site actually works.

Performance & Caching Configuration

Cloudflare can make your site dramatically faster, but only if it’s told how your site works. We write Cache Rules and TTLs that respect logged-in users, carts, and dynamic pages; enable Tiered Cache, Argo Smart Routing, image optimization, Early Hints, and HTTP/3 where your plan supports them; and tune everything to play nicely with your hosting platform’s own caching layer. The result is a noticeable gain in Core Web Vitals without stale content or broken sessions.

Security: WAF, Bot & DDoS Protection

We write and tune WAF custom rules, rate limiting, and bot rules that stop common vectors of attack without blocking real customers or search engine crawlers.

Cloudflare Workers Development

Cloudflare Workers let us run custom code on Cloudflare’s edge network, in front of your website or application, without touching your hosting.

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Cloudflare Workers Development

Cloudflare Workers are a serverless platform that runs your code in hundreds of cities worldwide, milliseconds from your visitors. When a problem can’t or shouldn’t be solved inside your CMS or on your origin server, our developers build it as a Worker. Here’s what that looks like in practice.

Redirects & URL Management at Scale

Site migrations, domain consolidations, and replatforms often mean thousands of redirects. We build Workers that handle them at lightning speed at the edge.

Server-Side Tagging & First-Party Data

We route server-side Google Tag Manager, analytics, and ad platform endpoints through a Worker on your own domain for more complete conversion data, even with browser restrictions and ad blockers in play.

Edge Personalization & A/B Testing

Serve different content by geography, device, campaign, or audience segment without client-side scripts. Workers rewrite the HTML before it reaches the browser, and you keep full-page caching for everyone.

API Middleware & Integrations

Workers connect your site and third-party systems to validate, transform, cache, and secure API calls, with your secrets kept out of the front end.

HTML Rewriting & SEO Fixes at the Edge

Need hreflang, schema, canonical tags, or security headers your platform won’t give you? Cloudflare’s HTMLRewriter lets us inject or correct markup on the fly.

Scheduled Jobs, Webhooks & Automations

Cron-triggered Workers for cache purges, sitemap pings, feed syncs, and uptime checks. Webhook receivers for form, CRM, and payment events.

Every Worker we build lives in version control and is documented so any team can maintain it for the long haul.

+90%

Client retention

+75

Clients in monthly consulting and digital marketing retainers

+20

Years of web development experience

+300

Websites built

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Benefits of Cloudflare Implementation and Management Services

Partnering with Vital for Cloudflare services means your site gets the full value of the platform, with faster pages, fewer threats, and less downtime. Your team can leave the Cloudflare expertise to us.

#1. Expertise and Experience 

Our developers configure Cloudflare and write Workers for real production sites, across WordPress, WooCommerce, and custom applications. We know which settings help, which ones break things, and how to tell the difference before your customers do.

#2. Faster Load Times

Edge caching, image optimization, HTTP/3, and smart routing can cut time to first byte and Largest Contentful Paint dramatically. We measure before and after, so the improvement shows up in your Core Web Vitals.

#3. Stronger Security

A properly tuned WAF, rate limiting, and bot rules stop attacks before they ever reach your server. We write rules for your site’s actual threat patterns and review firewall events over time, so your protection stays current as attacks change.

#4. Lower Server Load and Hosting Costs

Serving cached assets from Cloudflare’s edge and blocking junk traffic means your origin server does far less work. Clients routinely see bandwidth and server load drop after a proper Cloudflare configuration.

#5. Zero-Downtime Migrations

DNS changes are where Cloudflare projects go wrong. We audit every record, stage the cutover, and verify mail, subdomains, and HTTPS before and after, so your move to Cloudflare is a non-event for visitors and your inbox.

#6. SEO-Safe Configuration

A misconfigured Cloudflare account can challenge Googlebot, serve stale pages, or stack redirect chains. Our team makes sure every rule we write is checked against crawlability and indexation before it goes live.

Meet Our Team of Cloudflare Experts

When you work with Vital for Cloudflare services, you get to know the developers doing the work by name. Might as well get started now.

Photo of Adam Walter
Adam Walter
Director of Web Services & Technology

Experience
30+ years in web development & hosting

Matt Chase
Matt Chase
Director of Product Development

Experience
28+ years in web development

Dan Mensinger
Dan Mensinger
Director of Web
Development

Experience
19+ years in web development

Dave Currier
Dave Currier
Head of SEO, Analytics & AI Implementation

Experience
20+ years in web development

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Web Strategy: HTTPS: What It Does, Why You Need It and How to Get It

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Our Approach to Cloudflare Implementation and Management

Keep your friends close and your Cloudflare team closer.

#1. No radio silence.

Cloudflare touches DNS, security, and performance which means it affects everyone from marketing to IT. We explain changes in plain English before we make them, meet with our hosting and maintenance clients on a regular cadence, and never flip a switch that affects your site without telling you first.

#2. Get the right people in the room.

You’ll have a technical point of contact on every call who understands your site and your Cloudflare account, so you get real fixes for your specific challenges, without roadblocks or wasted time.

#3. Collaboration is a beautiful thing.

Many of our clients have an in-house IT team, a hosting provider, and other agencies in the mix. We coordinate with your host on caching and security layers, with your IT team on DNS and email, and with your marketing partners on tags and tracking, so a Cloudflare change never catches anyone by surprise.

Cloudflare Services FAQ

What is Cloudflare and why should my website use it?

Cloudflare is a global network that routes traffic between your visitors and your web server. It provides DNS, a content delivery network (CDN), HTTPS certificates, a web application firewall (WAF), DDoS protection, and bot management, plus developer tools like Workers. Routed through Cloudflare, your site loads faster for visitors around the world, is far harder to attack, and stays online during traffic spikes.

What does a Cloudflare implementation involve?

A typical Cloudflare implementation includes auditing your existing DNS records, moving your nameservers to Cloudflare (or using a CNAME setup), provisioning HTTPS certificates, deciding which hostnames should be proxied, configuring caching, security, and performance settings for your platform, and testing everything before and after cutover.

Can Vital help if we’re already on Cloudflare?

Yes, Vital can help if you’re already on Cloudflare. Most of our Cloudflare work starts with an existing account that was set up with default settings years ago and never revisited. We audit the configuration, identify features you’re paying for but not using, and fix rules that are blocking legitimate traffic or caching things they shouldn’t.

Does Cloudflare work with WordPress and managed hosts like WP Engine?

Yes, Cloudflare works with WordPress and managed hosts like WP Engine. We configure it alongside your host’s built-in caching and security layers so the two work together. We tune cache rules for WordPress specifics like logged-in users, WooCommerce carts, and the admin area, and can enable Automatic Platform Optimization (APO) if your host doesn’t support edge caching natively.

Will Cloudflare hurt my SEO?

No, a correctly configured Cloudflare setup won’t hurt your SEO. Problems arise when firewall or bot rules challenge search engine crawlers, when caching serves stale pages or the wrong canonical, or when redirects are duplicated between Cloudflare and your server. Our Cloudflare work is done by the same team that handles technical SEO, so crawlability and indexation are verified as part of every change.

Which Cloudflare plan do we need?

The right Cloudflare plan depends on your traffic, risk profile, and the features you want. Many small business sites do well on the Pro plan, while eCommerce sites and organizations with compliance requirements typically benefit from Business or Enterprise features like advanced WAF rules, custom TLS, or being able to keep your current DNS nameservers. We’ll recommend the plan that fits, and we won’t push you onto one you don’t need.

Can Cloudflare protect us from DDoS attacks and bad bots?

Yes, Cloudflare can protect your site from DDoS attacks and bad bots. Its DDoS protection is on by default and absorbs attacks at the network edge before they reach your server. On top of that, we configure WAF rules, rate limiting, and bot management to stop more targeted abuse while letting good bots like Googlebot through.

What are Cloudflare Workers, and do I need them?

Cloudflare Workers run your code on Cloudflare’s edge network, close to the visitor, without a server to manage. Whether your site needs them depends on what has to happen in front of it. Workers are the right tool for bulk redirects, geo-based personalization, A/B testing, API middleware, HTML rewriting, server-side tagging through your own domain, and headless front ends. In those cases, they’re faster, more reliable, and often cheaper than doing the same work on your origin server.

What does Cloudflare Workers development with Vital look like?

Cloudflare Workers development with Vital starts with a short discovery to define what the Worker needs to do, what it talks to, and how we’ll know it’s working. From there we design the routing and data flow, build the Worker, test it against a staging route, and deploy it once it’s ready.

How much do Cloudflare Workers cost to run?

Cloudflare Workers pricing is usage-based and inexpensive for most sites. The paid Workers plan starts at a few dollars a month and includes millions of requests, so a Worker’s running cost is small next to the development work. We estimate both the build and the ongoing platform cost before we start, and we design Workers to stay within predictable limits.

What is Cloudflare Zaraz, and should we use it?

Zaraz is Cloudflare’s tool for loading third-party marketing tags at the edge instead of in the visitor’s browser, which can improve page speed and privacy for sites with heavy tag loads. As a team that also provides Google Tag Manager consulting, we can help you decide whether Zaraz, GTM, server-side GTM, or a combination is the right fit for your site.

Will moving to Cloudflare cause downtime?

Moving to Cloudflare shouldn’t cause downtime. A nameserver change propagates gradually, and because we replicate every DNS record and verify HTTPS before cutover, visitors move onto Cloudflare transparently. We schedule migrations for low-traffic windows and monitor the site throughout, so if anything looks off, we catch it immediately.

What kind of ongoing support does Vital provide after setup?

After implementation, Vital offers ongoing Cloudflare management as well as other website hosting and maintenance services. When incidents happen, we can monitor the firewall and security analytics, adjust rules if needed, and keep performance features tuned as your site evolves.

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Want to Get a Cloudflare Services Proposal from Vital?

Think we might be a good fit? Fill out the form on this page and we’ll set up a call to talk about it.