Meet students where they are, with ads that speak their language
Your future students are already on YouTube. It’s where they go to learn, laugh, explore new ideas, and hang out. That makes it the perfect place to introduce them to what your school has to offer. With the right mix of message, timing, and targeting, YouTube ads don’t just get seen — they spark curiosity and start real conversations.
At Vital, we help colleges and universities show up in smart, engaging ways. That means creativity that feels native to the platform — no cringey, out-of-place ads here — paired with strategy that connects interest with action. Whether you’re promoting a specific program, building brand awareness, or nudging applicants over the finish line, YouTube ads can play a key role.
Not sure where to start? We’ll help you map out your video from start to finish so that it tells the right story, speaks to the right audiences, and keeps them watching past the first few seconds.
Need a team to film your ad? Or turn existing footage into a compelling YouTube ad? We can do that, and more. We’ve got the crew, the equipment, and the know-how to make your brand shine on YouTube.
It’s no secret that we’re big data nerds, which means we thrive on numbers. We’ll break down the data into clear, jargon-free insights so that you can see exactly how your ads are performing.
We don’t just hit “publish” and cross our fingers. We’ll run your campaigns, tweak them as they go, and ensure your budget is going toward real clicks, views, and conversions.
So, what makes us different from every other agency promising YouTube ad magic? For starters, we’re not here to “set it and forget it.” We take a thoughtful, hands-on approach to every step — creating smart, student-focused ads and tracking performance like it’s our job (because, well… it is).
1. Quarterly Strategy Sessions
We meet with your enrollment marketing team at the beginning of our engagement and every quarter thereafter to align on goals, ensure that the results we’re delivering are having a tangible impact on your institution. We work directly with you to boost brand awareness, increase website traffic, and drive more leads from right-fit prospective students.
2. Weekly Status & Data Calls
Once we’ve kicked off your campaigns, we meet with you weekly to review the metrics that matter most to your institution, get your input, and plan tests, tweaks, and optimization strategies to keep growing your ROAS.
3. In-depth Monthly Reports
Once a month, we go deep into the data to deliver a comprehensive picture of your YouTube ads performance. We identify areas of potential growth and recommend new campaigns, content enhancements, fresh lead-gen offers, and more.
The Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.
Every higher education institution is different, and success starts with understanding your audience, your goals, and your challenges. We bring a unique combination of higher education-specific expertise and out-of-the-box thinking that drives enrollment and revenue growth for a wide variety of institutions. Here are a few of our specialties:
Ready to start your school’s digital marketing or website redesign project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.
