Amanda Roy

Digital Marketing Coordinator Manager, ca. '18

Start where you are, use what you have, do what you can.

Arthur Ashe

Amanda is fascinated by the psychology of the Internet and how people interact and respond to it. She uses her insight to execute inbound marketing tactics that are customized to the unique needs and goals of each of her clients.

A student of both graphic design and professional communications, Amanda worked for eight years for a retail clothing company where she gained valuable experience in eCommerce, social media marketing, and print and web content. While there, she developed a passion for inbound marketing analytics and strategy. Amanda holds a Bachelor of Science in communications media from Fitchburg State University.

Awards & Certs
  • Google Analytics
  • Google Tag Manager Fundamentals
  • HubSpot Content Marketing Certification
  • HubSpot Inbound Certification
  • HubSpot Marketing Software
  • Joined Vital '18
  • Bluestem Brands
  • B.S., Fitchburg State University
  • Web Design & Development Certificate, UMass Lowell
A brief history at Vital
Hired at Vital
Promoted to Digital Marketing Coordinator Manager
Random Bits
  1. I've read over 100 books over the last 2 years.
  2. I know all of the lines in the movies The Nightmare Before Christmas and The Birdcage.
  3. I can drive a stick shift.



Remembering Why I Came Upstairs


Cooking Chili


Making Tea and then Letting it Go Cold Before Drinking It