Born and raised in Michigan, Kirsten attended Michigan State University, where she discovered a passion for digital marketing through courses in SEO and paid advertising.
She began her career in lead generation, working with local businesses like dentists, contractors, and waste management companies across the country. Over the past five years, her focus has shifted to scaling eCommerce brands across a variety of verticals through performance-driven paid search strategies. A seasoned remote worker since 2017, she now calls Bend, Oregon, home.
Outside of work, Kirsten thrives in the outdoors skiing in the winter, surfing at the lake in the summer, and camping with her husband and their dog. She’s often planning her next weekend getaway with friends. In the kitchen, she enjoys experimenting with new recipes. When she first joined Vital, she had the goal of making sourdough a hobby and since then has made numerous loaves for her family and friends to feast on.
Notable clients include: Nalgene, Massage Chair Store, BerryDunn, ACHS
Random Bits
- I have an 85 lb. husky mix named Hockey.
- I nerd out on astrology, numerology, and crystals
- I enjoy moving and exploring new places; I’ve lived in 6 different cities since 2017.
Media Buying
Google Ads Editor
Dogs
Nature


