Lauren Riley

Always do your best. Your best is going to change from moment to moment

Don Miguel Ruiz

Lauren started at Vital in 2014 as a Senior Project Manager but quickly rose through the ranks to become Director of Accounts & Delivery — a role she was born to do. With a sharp eye for detail, a knack for creative problem-solving, and a relentless drive to push projects across the finish line, Lauren ensures that Vital delivers exceptional results and a great client experience every day. She leads the Accounts and Delivery teams, balancing strategy, execution, and client relationships to make the magic happen.

Her experience spans working with global brands like Red Bull and Vitaminwater, as well as agencies and fast-moving startups. Lauren thrives on bringing big ideas to life — all while keeping her team motivated and clients confident.

Lauren holds a B.S. in Business Administration from the University of New Hampshire, with a concentration in Entrepreneurial Venture Creation. Outside of work, you’ll find her outside and/or chasing around her two little ones — always bringing the same level of energy and determination that defines her leadership at Vital.


Notable clients include: College of Saint Benedict and Saint John’s University, Indium

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HubSpot Inbound Certification

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Magento Solution Specialist


  • Joined Vital ’14
  • Red Bull
  • vitaminwater
  • Wedü
  • Snap Infusion Supercandy

  • University of New Hampshire, B.S. Business Administration, 2008

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Higher Education


A brief history at Vital

Director of Accounts & Delivery
Senior Project Manager

Random Bits

  • I can still wear kid’s shoes comfortably.
  • I am the middle child, and have two brothers.
  • I would rather be exercising.
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Google Docs

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Project Briefs & Estimates

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Running

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Hiking