A stuffed giraffe

“Even the smallest person can change the course of the future.”

Galadriel, The Lord of the Rings: The Fellowship of the Ring

Born and raised on the Delaware beaches, Skylar pursued graphic design at Antonelli Institute in Philadelphia, which led her to discover her true passion for digital marketing and paid media advertising.

Highly focused on the strategy that makes paid media puzzle pieces fit together, she’s worked across many different B2B and B2C verticals and loves driving results for clients that truly make an impact for their bottom line. She is constantly consuming industry updates and staying on top of the latest trends and shifts in marketing, and always exploring new ways to expand and test new avenues for success. 

As a naturally curious person, outside of work Skylar can be found trying new hobbies like baking sourdough or picking up a crochet needle, hiking new trails, or even making a day trip to see a new sight. Usually, when the weather keeps her indoors she can be found snuggled up with a book, playing a board game with her daughter and husband, or trying a new pilates workout at home.

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Google Ads Search

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Google Analytics

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Google AI-Powered Ads Performance

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HubSpot Marketing Hub Software


  • Joined Vital ’26
  • Aztek
  • Kistler O’Brien

  • Antonelli Institute, A.S., Graphic Design, 2015

A brief history at Vital

Paid Media Specialist

Random Bits

  • Overly ambitious hiker with far too much faith in AllTrails.
  • Constantly pursuing new hobbies (the real question is how many of those stick).
  • I have four pets: a 25 lb. pomsky, two cats, and a leopard gecko.
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Task Management

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Speaking Corporate

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Baking Sourdough

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Fitness