Privacy Policy

Table of Contents

1. Information We Collect
2. How We Use Your Information
3. Cookies and Tracking Technologies
4. Information Sharing and Disclosure
5. Data Security
6. Your Privacy Rights
7. Children’s Privacy
8. Changes to This Policy
9. Contact Us

Information We Collect

Information You Provide to Us

When you interact with our website, we may collect:

• Contact Information: Name, email address, phone number, company name
• Professional Information: Job title, industry
• Communications: Information you provide when contacting us, filling out forms, or participating in surveys
• Transaction Data: Records of products or services you’ve requested

Information We Collect Automatically

When you visit our site, we automatically collect:

• Usage Data: Pages viewed, time spent on pages, links clicked, and navigation paths
• Device Information: IP address, browser type, operating system, device identifiers
• Location Data: General geographic location based on IP address
• Referral Information: The website that directed you to our site

Third-Party Sources

We may receive information about you from:

• Social media platforms (when you interact with our content)
• Marketing partners and advertising networks
• Public databases and data aggregators

How We Use Your Information

We use your information to:

Provide and Improve Our Services

• Deliver the products and services you request
• Respond to your inquiries and provide customer support
• Personalize your experience on our website
• Analyze site usage to improve functionality and content

Marketing and Communications

• Send you newsletters, promotional materials, and updates about our services (with your consent)
• Conduct market research and gather feedback
• Display targeted advertising based on your interests

Legal and Security Purposes

• Comply with legal obligations and respond to lawful requests
• Protect against fraud, security threats, and illegal activity
• Enforce our terms and conditions

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and understand how you use the site.

Types of Cookies We Use

Essential Cookies (Required)

• Enable basic site functionality
• Remember your cookie consent preferences
• Maintain security and prevent fraud

Analytics Cookies (Optional)

• Google Analytics: Understand how visitors use our site
• Hotjar: Analyze user behavior and improve user experience

Marketing Cookies (Optional)

• Google Ads, Facebook Pixel, LinkedIn Insight Tag
• Retarget visitors with relevant advertising
• Measure advertising campaign effectiveness

Functionality Cookies (Optional)

• HubSpot: Manage customer relationships and track form submissions
• Drift: Enable live chat functionality
• CallRail: Track phone call conversions

Managing Your Cookie Preferences

You can control cookies through:

• Our Cookie Banner: Adjust your preferences when you first visit our site or through the cookie settings link in our footer
• Browser Settings: Most browsers allow you to refuse or delete cookies
• Opt-Out Tools: Visit Your Online Choices or Network Advertising Initiative

Note: Disabling certain cookies may limit website functionality.

Do Not Track Signals

We currently do not respond to “Do Not Track” browser signals, but you can control tracking through the methods listed above.

Information Sharing and Disclosure

We never sell your personal information to third parties.

We may share your information with:

Service Providers

• Hosting providers, analytics services, email platforms, and CRM systems
• These providers are contractually obligated to protect your data and use it only for specified purposes

Business Transfers

• In the event of a merger, acquisition, or sale of assets, your information may be transferred

Legal Requirements

• When required by law, court order, or government regulation
• To protect our rights, property, or safety, or that of our users

With Your Consent

• Any other sharing will be done with your explicit permission

Data Security

We implement industry-standard security measures to protect your information:

• Encryption: Data transmitted to and from our site is encrypted using SSL/TLS
• Access Controls: Strict password policies and role-based access to personal data
• Regular Audits: Periodic security assessments and updates
• Employee Training: Staff are trained on data protection best practices

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

• Request a copy of the personal information we hold about you
• Receive your data in a structured, machine-readable format

Correction

• Update or correct inaccurate information

Deletion

• Request deletion of your personal information (subject to legal exceptions)

Objection and Restriction

• Object to certain types of processing (e.g., direct marketing)
• Request that we limit how we use your information

Withdraw Consent

• Opt out of marketing communications at any time
• Change your cookie preferences

Lodge a Complaint

• Contact your local data protection authority if you have concerns

How to Exercise Your Rights

Contact us at:

• Email: privacy@vitaldesign.com
• Phone: (603) 766-1902
• Mail: Vital Design, Privacy Department, 155 Fleet Street, Portsmouth, NH 03801

We will respond to your request within 30 days.

Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to this transfer.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Criteria for determining retention periods include:

• The nature and sensitivity of the data
• The purposes for which we process the data
• Legal and regulatory requirements

Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and embedded content (e.g., YouTube videos, SlideShare presentations). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Third-party services we use:

• Social media platforms (Facebook, LinkedIn, Twitter, Pinterest)
• Video hosting (YouTube, Vimeo)
• Content sharing (SlideShare)

Call and Chat Tracking

Phone Calls

When you call a number listed on our website, we may collect:

• The number you called from
• The number you dialed
• Call duration and time
• Approximate location
• Company or name associated with the number (if available)

This information helps us understand how visitors find us and improve our service.

Live Chat

Conversations through our chat widget are recorded for quality assurance and training purposes. Personal information shared during chat sessions is handled according to this privacy policy.

Email Tracking

Marketing emails may include tracking pixels to measure open and click-through rates. Transactional emails (invoices, personal correspondence) are not tracked. You can unsubscribe from marketing emails at any time using the link provided in each message.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting a notice on our website
• Updating the “Last Updated” date at the top of this policy
• Sending an email notification (for significant changes)

We encourage you to review this policy regularly.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Vital Design
155 Fleet Street
Portsmouth, NH 03801

Email: privacy@vitaldesign.com (or info@vitaldesign.com)
Phone: (603) 766-1902

Legal Compliance

This Privacy Policy complies with:

• General Data Protection Regulation (GDPR) for EU residents
• California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• Other applicable data protection laws