Focus on What Works with Marketing Attribution Digital marketing is a data-lover’s paradise. With the right reporting tools, you can track clicks and conversions on your email campaigns, PPC ads, blog posts, website forms, and pretty much any other online lead-generation tactics you invest in.

Online marketing can be daunting for small business owners. You know you need it. But where to begin? These few quick online marketing tasks can get you started and each could be done in about 30 minutes or less. They can be performed in-house or by your Web developer.

What is B2B eCommerce? When you think about eCommerce, Amazon and eBay are likely the first two companies that come to mind. Since they generate sales from businesses to consumers, they interact “B2C.” But in this post, we’re going to shift our attention to “B2B eCommerce,” or, sales from business to business through online channels.

Chances are that if you’re in the manufacturing industry, you’ve heard of leading compact equipment manufacturer Bobcat. The company was founded by an entrepreneur in 1947 and has grown exponentially over the past 70+ years. A significant part of that growth has come in recent years due to their serious commitment to digital marketing.

Let’s face it – as digital marketers, we know our audiences are most often consuming our content on their mobile devices. According to Google, 60% of web searches are done from a smartphone. It doesn’t take an analytics genius to understand that mobile-first indexing simply makes sense.

We’re willing to bet that much of the information you gather while browsing the web comes through videos. You are not alone. Video is a HUGE part of the modern internet user’s experience and expectations, making a solid video marketing strategy an absolute must-have.

Remember the original Big Three in Boston? You know, the star-studded trio of basketball players who helped lead the Boston Celtics to an NBA championship in 2008? Well, this post has nothing to do with them.

What do these two — a content marketing pro and web developer extraordinaire— have in common? Sure, they both write stuff (one writes word, the other writes code). Sure, they both develop stuff (one develops content, the other develops websites). But most importantly, they are both the newest additions to Team Vital.

Trying to market your business without a plan is a little like going on a road trip without GPS. You’ll end up somewhere, but it’s anyone’s guess where — and you might find yourself worse off than when you started. Let’s not let that happen.