What is B2B eCommerce? When you think about eCommerce, Amazon and eBay are likely the first two companies that come to mind. Since they generate sales from businesses to consumers, they interact “B2C.” But in this post, we’re going to shift our attention to “B2B eCommerce,” or, sales from business to business through online channels.

Chances are that if you’re in the manufacturing industry, you’ve heard of leading compact equipment manufacturer Bobcat. The company was founded by an entrepreneur in 1947 and has grown exponentially over the past 70+ years. A significant part of that growth has come in recent years due to their serious commitment to digital marketing.

Let’s face it – as digital marketers, we know our audiences are most often consuming our content on their mobile devices. According to Google, 60% of web searches are done from a smartphone. It doesn’t take an analytics genius to understand that mobile-first indexing simply makes sense.

We’re willing to bet that much of the information you gather while browsing the web comes through videos. You are not alone. Video is a HUGE part of the modern internet user’s experience and expectations, making a solid video marketing strategy an absolute must-have.

Remember the original Big Three in Boston? You know, the star-studded trio of basketball players who helped lead the Boston Celtics to an NBA championship in 2008? Well, this post has nothing to do with them.

What do these two — a content marketing pro and web developer extraordinaire— have in common? Sure, they both write stuff (one writes word, the other writes code). Sure, they both develop stuff (one develops content, the other develops websites). But most importantly, they are both the newest additions to Team Vital.

Trying to market your business without a plan is a little like going on a road trip without GPS. You’ll end up somewhere, but it’s anyone’s guess where — and you might find yourself worse off than when you started. Let’s not let that happen.

A mobile-friendly mushroom cloud is coming—is your website prepared? Appropriately dubbed “Mobilegeddon,” the Google algorithm update unleashed on April 21 (today) effectively ups the ante on mobile-friendly websites as a ranking signal.

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well? Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your…