With the introduction of ChatGPT and other AI tools for writing, some marketers are predicting that AI will replace professional copywriters for SEO and content marketing. If you’re involved with content marketing, you may be wondering if AI is a faster, less costly alternative to professional copywriting.

Backlinks still matter when it comes to search engine optimization (SEO). But these days it’s all about quality, not quantity. We caught up with Digital Marketing Strategist and backlinking whiz Rylee Leonard to learn how Vital’s link-building team is scaling high-quality links through networking.

What blogs do you read? This is one of the first questions we ask in an interview—whether it’s an interview for a new Vital employee or an interview with a new client. The blogs that someone reads speaks volumes about how informed they are, and if they are paying attention to the digital marketing industry.

As an award-winning inbound marketing agency with a focus on SEO strategy, you’ll never guess where we were last week. Vital was proud to send ten members of our inbound team to the annual four-day HubSpot INBOUND marketing conference in Boston.

Search Engine Optimization (SEO) trends and techniques seem to change with the tides. But the introduction and huge popularity of social networking has taken things to a whole new level that lets businesses get to know more about your customers and their needs than ever before.

A fresh perspective on the market and what’s going on with us. Here’s some advice from one of our favorite experts. “Creating content without performance insight risks wasting valuable time and resources. Running Google Ads should influence your SEO strategy; it’s really important to bridge the two.

{Hey wait, what’s Mozcation?} SEO Moz is a Seattle-based SEO analytics software company that holds several conferences a year, but they’re mainly in big cities (and not everyone has the time or money to travel to them).

We’ve written before about the potential benefits and perils of using AI to generate SEO content.

Boost Your SEO in 2023 by Making “Link-Building Friends.” With the major search engines constantly tweaking their algorithms to deliver a better search experience (looking at you, Google), search engine optimization (SEO) never gets boring.