With the introduction of ChatGPT and other AI tools for writing, some marketers are predicting that AI will replace professional copywriters for SEO and content marketing. If you’re involved with content marketing, you may be wondering if AI is a faster, less costly alternative to professional copywriting.

Backlinks still matter when it comes to search engine optimization (SEO). But these days it’s all about quality, not quantity. We caught up with Digital Marketing Strategist and backlinking whiz Rylee Leonard to learn how Vital’s link-building team is scaling high-quality links through networking.

What blogs do you read? This is one of the first questions we ask in an interview—whether it’s an interview for a new Vital employee or an interview with a new client. The blogs that someone reads speaks volumes about how informed they are, and if they are paying attention to the digital marketing industry.

Search Engine Optimization (SEO) trends and techniques seem to change with the tides. But the introduction and huge popularity of social networking has taken things to a whole new level that lets businesses get to know more about your customers and their needs than ever before.

{Hey wait, what’s Mozcation?} SEO Moz is a Seattle-based SEO analytics software company that holds several conferences a year, but they’re mainly in big cities (and not everyone has the time or money to travel to them).

Boost Your SEO in 2023 by Making “Link-Building Friends.” With the major search engines constantly tweaking their algorithms to deliver a better search experience (looking at you, Google), search engine optimization (SEO) never gets boring.

We all struggle with one very common, unavoidable obstacle – competitors. It’s a dog-eat-dog world and as a local business, it’s crucial to be the biggest dog in town. Going up against companies that have auto-generated local listings or businesses that have been in the local SEO game for years will be tough to beat.

So you want to drive more traffic to your website through search engine optimization (SEO) strategy. You probably already know that you have to pay attention to technical SEO and link-building as well as creating rich, valuable content on topics that people are searching for.

One simple image optimization plug-in could be the secret weapon for faster page load times and higher SEO scores. The Vital website relies on images to communicate brand values, generate interest, inform, captivate our audience, and more.