Are you looking to improve search engine optimization (SEO) and search engine ranking for your business? Here’s a conversation we’ve had with certain companies who are on the hunt but lack a strong brand architecture:

So you think you’ve executed an effective SEO strategy — you’ve brought all your collateral under a single domain, named your pages in a thoughtful way and used appropriate keywords throughout your content — but what about social media?

With the introduction of ChatGPT and other AI tools for writing, some marketers are predicting that AI will replace professional copywriters for SEO and content marketing. If you’re involved with content marketing, you may be wondering if AI is a faster, less costly alternative to professional copywriting.

Backlinks still matter when it comes to search engine optimization (SEO). But these days it’s all about quality, not quantity. We caught up with Digital Marketing Strategist and backlinking whiz Rylee Leonard to learn how Vital’s link-building team is scaling high-quality links through networking.

What blogs do you read? This is one of the first questions we ask in an interview—whether it’s an interview for a new Vital employee or an interview with a new client. The blogs that someone reads speaks volumes about how informed they are, and if they are paying attention to the digital marketing industry.

Search Engine Optimization (SEO) trends and techniques seem to change with the tides. But the introduction and huge popularity of social networking has taken things to a whole new level that lets businesses get to know more about your customers and their needs than ever before.

{Hey wait, what’s Mozcation?} SEO Moz is a Seattle-based SEO analytics software company that holds several conferences a year, but they’re mainly in big cities (and not everyone has the time or money to travel to them).

Boost Your SEO in 2023 by Making “Link-Building Friends.” With the major search engines constantly tweaking their algorithms to deliver a better search experience (looking at you, Google), search engine optimization (SEO) never gets boring.

We all struggle with one very common, unavoidable obstacle – competitors. It’s a dog-eat-dog world and as a local business, it’s crucial to be the biggest dog in town. Going up against companies that have auto-generated local listings or businesses that have been in the local SEO game for years will be tough to beat.