Skip to content
vital-logo Home

The Vital Blog

Get your marketing fix

Geometric design with blue circles, orange text, and diagonal line pattern on light blue background.
Featured | Digital Marketing

AEO Tracking: How to Measure Success the Right Way

By: Max DesMarais
Share
13 min read

From the Blog

Geometric design with blue circles, orange text, and diagonal line pattern on light blue background.

AEO Tracking: How to Measure Success the Right Way

Max DesMarais
higher ed's AI visibility plan

The Higher Ed AI/GEO Action Plan: 30 Days to AI Visibility

Chris Getman
Geometric pattern with orange text and repeating diagonal line design on cream background.

How Do Your Campaigns Compare to These PPC Benchmarks?

Brad Wilbur

Editors Picks

An illustration of a person with dark hair and light skin wearing casual clothing against.

Free & Easy To Use Marketing Plan Template For Download

Chris Getman
A website design RFP document with purple geometric shapes and a cursor icon on a light background.

Comprehensive Guide to Writing a Website Design RFP (w/Free RFP Template + Examples)

Chris Getman
Geometric design with yellow circles, orange text, and a repeating diagonal pattern on a cream.

The Ultimate Guide to WordPress as an Enterprise-Level Solution

Adam Walter
View All Articles
Geometric design with blue circles, orange text, and diagonal line pattern on light blue background.
Digital Marketing
AEO Tracking: How to Measure Success the Right Way
By: Max DesMarais
Share
13 min read
higher ed's AI visibility plan
Digital Marketing
The Higher Ed AI/GEO Action Plan: 30 Days to AI Visibility
By: Chris Getman
Share
7 min read
Geometric pattern with orange text and repeating diagonal line design on cream background.
Web Strategy
How Do Your Campaigns Compare to These PPC Benchmarks?
By: Brad Wilbur
Share
12 min read

Vital Insights

Start Your Digital Marketing Journey

Get the latest marketing insights from the Vital team.

Geometric design with blue circles, orange text, and diagonal line pattern on light blue background.
Digital Marketing
AEO Tracking: How to Measure Success the Right Way
By: Max DesMarais
Share
13 min read
higher ed's AI visibility plan
Digital Marketing
The Higher Ed AI/GEO Action Plan: 30 Days to AI Visibility
By: Chris Getman
Share
7 min read
Geometric pattern with orange text and repeating diagonal line design on cream background.
Web Strategy
How Do Your Campaigns Compare to These PPC Benchmarks?
By: Brad Wilbur
Share
12 min read
Decorative graphic with teal circles and orange text on a light turquoise background.
Digital Marketing
The Real Impact of Digital Marketing in Higher Ed: Marshall University’s Results
By: Max DesMarais
Share
3 min read
Abstract geometric pattern with repeating diamond and zigzag shapes in orange and light purple.
Digital Marketing
Uncover 7 Powerful Meta Ad Strategies from 50 Top Law Schools
By: Chris Getman
Share
14 min read
Abstract geometric pattern with orange text and repeating diagonal line elements on a cream.
Web Strategy
5 Valuable Lessons from the LinkedIn Ad Campaigns of 50 Top Graduate Degree Programs
By: Chris Getman
Share
6 min read
Abstract geometric pattern with repeating diagonal lines and shapes in orange and beige tones.
Digital Marketing
GEO vs. SEO: Why University Marketers Need Both to Stay Visible
By: Chris Getman
Share
9 min read
Decorative geometric pattern with repeating diagonal lines and shapes in muted colors on a light.
Digital Marketing
GA4 Explorations vs. Looker Studio vs. BigQuery: Choosing the Right Reporting Tool for Every Stakeholder
By: Dave Currier
Share
8 min read
Decorative geometric pattern with repeating diagonal lines and shapes in muted colors on a light.
Web Strategy
Drupal 7 & 9 End-of-Life: One Year Past the Deadline — What Smart Web Teams Are Doing Right Now
By: Max DesMarais
Share
4 min read

Resource Center

Level Up Your Digital Marketing

Get industry leading downloads, webinars, and more.

View All Resources

Vital Design, one of the top 200 places to work in the USA.

Voted "Best Places to Work" - Inc. Magazine Best Workplaces
Careers Start A Project
Boston, MA
131 Dartmouth Street, 3rd Floor
Boston, MA 02116
Charlotte, NC
615 S College St,
Charlotte, NC 28202
Portsmouth, NH
155 Fleet Street, 3rd Floor
Portsmouth, NH 03801
San Francisco, CA
535 Mission St, 14th Floor
San Francisco, CA 94105
The Digital Agency

© Copyright 2026