Facebook unveiled an upgrade for your business pages today, which they claim offers better communication, more chance for expression, and improved relevancy. I like all of the changes so far.
The new Facebook Pages upgrade offers a lot of the changes that the personal page accounts received at the end of last year. Most noticeable are the photo thumbnail feature at the top of the Pages wall, shift of navigation from top “tabs” to the left side as on your personal account, and the ability to interact in other areas of Facebook as your business Page.
This last one is huge for using Facebook for marketing because you can essentially use your business page in the same ways you use your personal account. It also gives us the ability to further separate personal accounts from business pages, which is good.
Facebook lists the new capabilities as:
Get notifications when fans interact with your page or posts
See activity from the pages you like in your news feed
Like other pages and feature them on your page
- Make comments as your page on other pages