A Complete Guide to All 23 Types of Google Ads

16 min read

img:is([sizes="auto" i], [sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}.safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{fill:currentColor;height:100%;max-height:100%;max-width:100%;width:100%}.wp-block-create-block-rive-animation{position:relative}.wp-block-vital-swiper{-webkit-text-size-adjust:none;position:relative;--space-between:0px;--swiper-navigation-size:48px;--swiper-navigation-inset:0px;--swiper-navigation-gutter:0px}.wp-block-vital-swiper.has-navigation-inset{--swiper-navigation-inset:var(--wp--custom--gutter-width--column,var(--wp--style--block-gap,24px))}.wp-block-vital-swiper.has-navigation-inset>.block-editor-block-list__layout{position:static}.wp-block-vital-swiper.has-navigation-padding{padding-inline:calc(var(--swiper-navigation-size) + var(--swiper-navigation-inset) + var(--swiper-navigation-gutter))}.wp-block-vital-swiper.has-navigation-padding:not(.has-navigation-inset){--swiper-navigation-gutter:.5rem}.wp-block-vital-swiper.has-navigation-padding>.block-editor-block-list__layout{position:static}.wp-block-vital-swiper.has-overflow-visible .swiper{overflow:visible}.wp-block-vital-swiper .swiper{position:static}.has-slide-align-top.wp-block-vital-swiper .swiper-wrapper{align-items:flex-start}.has-slide-align-center.wp-block-vital-swiper .swiper-wrapper{align-items:center}.has-slide-align-bottom.wp-block-vital-swiper .swiper-wrapper{align-items:flex-end}.has-slide-align-stretch.wp-block-vital-swiper .swiper-wrapper{align-items:stretch}.has-slide-align-stretch.wp-block-vital-swiper .swiper-wrapper .swiper-slide{height:auto}.has-timing-function-ease.wp-block-vital-swiper .swiper-wrapper{transition-timing-function:ease}.has-timing-function-ease-in.wp-block-vital-swiper .swiper-wrapper{transition-timing-function:ease-in}.has-timing-function-ease-out.wp-block-vital-swiper .swiper-wrapper{transition-timing-function:ease-out}.has-timing-function-ease-in-out.wp-block-vital-swiper .swiper-wrapper{transition-timing-function:ease-in-out}.has-timing-function-linear.wp-block-vital-swiper .swiper-wrapper{transition-timing-function:linear}.wp-block-vital-swiper .swiper-slide{width:auto}.has-slide-width.wp-block-vital-swiper .swiper-slide{width:var(--slide-width)}.stretch-content-height.wp-block-vital-swiper .swiper-slide>*{height:100%}.has-pagination-position-static.wp-block-vital-swiper .swiper-pagination{margin-top:var(--pagination-margin,0);position:static}.wp-block-vital-swiper .swiper-button-next,.wp-block-vital-swiper .swiper-button-prev{background-color:var(--wp--custom--colors--button-bg,var(--swiper-theme-color,#000));border-radius:calc(var(--swiper-navigation-size) * .5);height:var(--swiper-navigation-size);width:var(--swiper-navigation-size)}.wp-block-vital-swiper .swiper-button-next:after,.wp-block-vital-swiper .swiper-button-prev:after{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns=%27http://www.w3.org/2000/svg%27 width=%2713%27 height=%278%27%3E%3Cpath fill=%27%23fff%27 d=%27M13 1.5 11.5 0l-5 4.9-5-4.9L0 1.5 6.5 8z%27/%3E%3C/svg%3E");background-position:50%;background-repeat:no-repeat;content:"";height:var(--swiper-navigation-size);transform-origin:center;width:var(--swiper-navigation-size)}.wp-block-vital-swiper .swiper-button-prev{left:calc(var(--swiper-navigation-inset) * .5);transform:rotate(90deg)}.wp-block-vital-swiper .swiper-button-next{right:calc(var(--swiper-navigation-inset) * .5);transform:rotate(-90deg)}@media only screen and (min-width:800px){.wp-block-vital-swiper.has-scrollbar-mobile .swiper-scrollbar{display:none}}.wp-block-vital-swiper .swiper-scrollbar,.wp-block-vital-swiper .swiper-scrollbar.swiper-scrollbar-horizontal{height:2px;left:0;width:100%}.wp-block-vital-swiper .swiper-scrollbar .swiper-scrollbar-drag{background:rgba(0,0,0,.3)}.wp-block-vital-swiper::-moz-selection{background-color:unset}.wp-block-vital-swiper::selection{background-color:unset}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#454249;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--off-white:#f2f2f2;--wp--preset--color--orange:#f3623f;--wp--preset--color--purple:#ba5ae2;--wp--preset--color--red:#ed5e5d;--wp--preset--color--blue:#4c84ff;--wp--preset--color--light-blue:#e5f6fe;--wp--preset--color--green:#65e5c4;--wp--preset--color--light-grey:#f2f2f2;--wp--preset--color--dark-grey:#2a2a2a;--wp--preset--color--grey:#7a7f85;--wp--preset--color--dark-blue:#083e73;--wp--preset--color--yellow:#f2c713;--wp--preset--color--light-yellow:#fdfaec;--wp--preset--color--ivory:#fdfaec;--wp--preset--color--eclipse:#3c3c3c;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--gradient--grey-fade:linear-gradient(246.21deg,#ebe5e2 0%,#eeeadf 100%);--wp--preset--gradient--blurple-fade:linear-gradient(147.39deg,#26aef9 0%,#b136ff 100%);--wp--preset--gradient--orple-fade:linear-gradient(147.39deg,#f67b31 0%,#b136ff 100%);--wp--preset--gradient--orange-fade:linear-gradient(134.69deg,#ff9c00 0%,#ed5e5e 100%);--wp--preset--gradient--green-fade:linear-gradient(180deg,#65e5c4 0%,#65e0e5 100%);--wp--preset--gradient--teal-fade:linear-gradient(to bottom,rgba(243,251,255,0) 0%,rgba(243,251,255,0) 49%,rgba(243,251,255,1) 50%,rgba(243,251,255,1) 51%,rgba(243,251,255,1) 100%);--wp--preset--gradient--gray-fade:linear-gradient(187.81deg,rgba(0,0,0,0) 0%,rgba(0,0,0,.35) 100%);--wp--preset--font-size--small:clamp(12px,.75rem + ((1vw - 3.2px) * .235),14px);--wp--preset--font-size--medium:clamp(14px,.875rem + ((1vw - 3.2px) * .235),16px);--wp--preset--font-size--large:clamp(16px,1rem + ((1vw - 3.2px) * .235),18px);--wp--preset--font-size--x-large:clamp(18px,1.125rem + ((1vw - 3.2px) * .235),20px);--wp--preset--font-family--base:"sofia-pro",Helvetica,Arial,sans-serif;--wp--preset--font-family--mono:"Andale Mono","Courier New",monospace;--wp--preset--font-family--poynter:"Noto Serif JP",serif;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--spacing--tiny:8px;--wp--preset--spacing--extra-small:clamp(12px,2vw,15px);--wp--preset--spacing--small:clamp(20px,3vw,30px);--wp--preset--spacing--medium:clamp(30px,5vw,55px);--wp--preset--spacing--large:clamp(40px,7vw,90px);--wp--preset--spacing--extra-large:clamp(60px,11vw,150px);--wp--preset--spacing--huge:clamp(80px,11vw,220px);--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);--wp--custom--container-width--xsmall:500px;--wp--custom--container-width--small:760px;--wp--custom--container-width--admin:840px;--wp--custom--container-width--medium:970px;--wp--custom--container-width--wide:1170px;--wp--custom--container-width--large:1440px;--wp--custom--gutter-width--form:12px;--wp--custom--gutter-width--menu:26px;--wp--custom--gutter-width--page:30px;--wp--custom--gutter-width--column:18px;--wp--custom--gutter-width--wide-column:64px;--wp--custom--font-weight--thin:100;--wp--custom--font-weight--light:300;--wp--custom--font-weight--normal:400;--wp--custom--font-weight--medium:600;--wp--custom--font-weight--bold:700;--wp--custom--font-weight--semi-bold:800;--wp--custom--font-weight--heavy:900;--wp--custom--z-index--mount-everest:99999;--wp--custom--z-index--overlay-content:80;--wp--custom--z-index--overlay:70;--wp--custom--z-index--main-menu-sub:60;--wp--custom--z-index--header-nav:60;--wp--custom--z-index--header:50;--wp--custom--z-index--block-content-floating:40;--wp--custom--z-index--block-content:30;--wp--custom--z-index--block:20;--wp--custom--z-index--body:10;--wp--custom--z-index--container:5;--wp--custom--z-index--botomless-pit:-99999;--wp--custom--colors--body:var(--wp--custom--colors--light--body);--wp--custom--colors--heading:var(--wp--custom--colors--light--heading);--wp--custom--colors--link:var(--wp--custom--colors--light--link);--wp--custom--colors--link-hover:var(--wp--custom--colors--light--link-hover);--wp--custom--colors--text-button:var(--wp--custom--colors--light--text-button);--wp--custom--colors--text-button-hover:var(--wp--custom--colors--light--text-button-hover);--wp--custom--colors--border:var(--wp--custom--colors--light--border);--wp--custom--colors--input-border:var(--wp--custom--colors--light--input-border);--wp--custom--colors--body-bg:var(--wp--custom--colors--light--body-bg);--wp--custom--colors--shaded-bg:var(--wp--custom--colors--light--shaded-bg);--wp--custom--colors--input-bg:var(--wp--custom--colors--light--input-bg);--wp--custom--colors--button:var(--wp--custom--colors--light--button);--wp--custom--colors--button-hover:var(--wp--custom--colors--light--button-hover);--wp--custom--colors--button-bg:var(--wp--custom--colors--light--button-bg);--wp--custom--colors--button-bg-hover:var(--wp--custom--colors--light--button-bg-hover);--wp--custom--colors--light--body:var(--wp--preset--color--dark-grey);--wp--custom--colors--light--heading:var(--wp--preset--color--black);--wp--custom--colors--light--link:var(--wp--preset--color--blue);--wp--custom--colors--light--link-hover:var(--wp--preset--color--light-blue);--wp--custom--colors--light--text-button:var(--wp--preset--color--blue);--wp--custom--colors--light--text-button-hover:var(--wp--preset--color--dark-blue);--wp--custom--colors--light--border:var(--wp--preset--color--light-blue);--wp--custom--colors--light--input-border:var(--wp--preset--color--dark-blue);--wp--custom--colors--light--body-bg:var(--wp--preset--color--white);--wp--custom--colors--light--shaded-bg:var(--wp--preset--color--off-white);--wp--custom--colors--light--input-bg:var(--wp--preset--color--off-white);--wp--custom--colors--light--button:var(--wp--preset--color--dark-blue);--wp--custom--colors--light--button-hover:var(--wp--preset--color--dark-blue);--wp--custom--colors--light--button-bg:var(--wp--preset--color--yellow);--wp--custom--colors--light--button-bg-hover:var(--wp--preset--color--light-yellow);--wp--custom--colors--dark--body:var(--wp--preset--color--white);--wp--custom--colors--dark--heading:var(--wp--preset--color--white);--wp--custom--colors--dark--link:var(--wp--preset--color--yellow);--wp--custom--colors--dark--link-hover:var(--wp--preset--color--light-yellow);--wp--custom--colors--dark--text-button:var(--wp--preset--color--white);--wp--custom--colors--dark--text-button-hover:var(--wp--preset--color--yellow);--wp--custom--colors--dark--border:var(--wp--preset--color--light-blue);--wp--custom--colors--dark--input-border:var(--wp--preset--color--white);--wp--custom--colors--dark--body-bg:var(--wp--preset--color--dark-blue);--wp--custom--colors--dark--shaded-bg:var(--wp--preset--color--blue);--wp--custom--colors--dark--input-bg:var(--wp--preset--color--white);--wp--custom--colors--dark--button:var(--wp--preset--color--dark-blue);--wp--custom--colors--dark--button-hover:var(--wp--preset--color--dark-blue);--wp--custom--colors--dark--button-bg:var(--wp--preset--color--yellow);--wp--custom--colors--dark--button-bg-hover:var(--wp--preset--color--light-yellow);--wp--custom--colors--validation:#dd4820;--wp--custom--colors--validation-bg:#fff0ec}:root{--wp--style--global--content-size:760px;--wp--style--global--wide-size:1170px}:where(body){margin:0}.wp-site-blocks > .alignleft{float:left;margin-right:2em}.wp-site-blocks > .alignright{float:right;margin-left:2em}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto}:where(.wp-site-blocks) > *{margin-block-start:24px;margin-block-end:0}:where(.wp-site-blocks) > :first-child{margin-block-start:0}:where(.wp-site-blocks) > :last-child{margin-block-end:0}:root{--wp--style--block-gap:24px}:root :where(.is-layout-flow) > :first-child{margin-block-start:0}:root :where(.is-layout-flow) > :last-child{margin-block-end:0}:root :where(.is-layout-flow) > *{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-constrained) > :first-child{margin-block-start:0}:root :where(.is-layout-constrained) > :last-child{margin-block-end:0}:root :where(.is-layout-constrained) > *{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-flex){gap:24px}:root :where(.is-layout-grid){gap:24px}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex > :is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid > :is(*, div){margin:0}body{font-family:"sofia-pro",Helvetica,Arial,sans-serif;font-size:clamp(16px,2vw,20px);line-height:calc(26 / 20);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}a:where(:not(.wp-element-button)){text-decoration:underline}:root :where(.wp-element-button, .wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-off-white-color{color:var(--wp--preset--color--off-white) !important}.has-orange-color{color:var(--wp--preset--color--orange) !important}.has-purple-color{color:var(--wp--preset--color--purple) !important}.has-red-color{color:var(--wp--preset--color--red) !important}.has-blue-color{color:var(--wp--preset--color--blue) !important}.has-light-blue-color{color:var(--wp--preset--color--light-blue) !important}.has-green-color{color:var(--wp--preset--color--green) !important}.has-light-grey-color{color:var(--wp--preset--color--light-grey) !important}.has-dark-grey-color{color:var(--wp--preset--color--dark-grey) !important}.has-grey-color{color:var(--wp--preset--color--grey) !important}.has-dark-blue-color{color:var(--wp--preset--color--dark-blue) !important}.has-yellow-color{color:var(--wp--preset--color--yellow) !important}.has-light-yellow-color{color:var(--wp--preset--color--light-yellow) !important}.has-ivory-color{color:var(--wp--preset--color--ivory) !important}.has-eclipse-color{color:var(--wp--preset--color--eclipse) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-off-white-background-color{background-color:var(--wp--preset--color--off-white) !important}.has-orange-background-color{background-color:var(--wp--preset--color--orange) !important}.has-purple-background-color{background-color:var(--wp--preset--color--purple) !important}.has-red-background-color{background-color:var(--wp--preset--color--red) !important}.has-blue-background-color{background-color:var(--wp--preset--color--blue) !important}.has-light-blue-background-color{background-color:var(--wp--preset--color--light-blue) !important}.has-green-background-color{background-color:var(--wp--preset--color--green) !important}.has-light-grey-background-color{background-color:var(--wp--preset--color--light-grey) !important}.has-dark-grey-background-color{background-color:var(--wp--preset--color--dark-grey) !important}.has-grey-background-color{background-color:var(--wp--preset--color--grey) !important}.has-dark-blue-background-color{background-color:var(--wp--preset--color--dark-blue) !important}.has-yellow-background-color{background-color:var(--wp--preset--color--yellow) !important}.has-light-yellow-background-color{background-color:var(--wp--preset--color--light-yellow) !important}.has-ivory-background-color{background-color:var(--wp--preset--color--ivory) !important}.has-eclipse-background-color{background-color:var(--wp--preset--color--eclipse) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-off-white-border-color{border-color:var(--wp--preset--color--off-white) !important}.has-orange-border-color{border-color:var(--wp--preset--color--orange) !important}.has-purple-border-color{border-color:var(--wp--preset--color--purple) !important}.has-red-border-color{border-color:var(--wp--preset--color--red) !important}.has-blue-border-color{border-color:var(--wp--preset--color--blue) !important}.has-light-blue-border-color{border-color:var(--wp--preset--color--light-blue) !important}.has-green-border-color{border-color:var(--wp--preset--color--green) !important}.has-light-grey-border-color{border-color:var(--wp--preset--color--light-grey) !important}.has-dark-grey-border-color{border-color:var(--wp--preset--color--dark-grey) !important}.has-grey-border-color{border-color:var(--wp--preset--color--grey) !important}.has-dark-blue-border-color{border-color:var(--wp--preset--color--dark-blue) !important}.has-yellow-border-color{border-color:var(--wp--preset--color--yellow) !important}.has-light-yellow-border-color{border-color:var(--wp--preset--color--light-yellow) !important}.has-ivory-border-color{border-color:var(--wp--preset--color--ivory) !important}.has-eclipse-border-color{border-color:var(--wp--preset--color--eclipse) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-grey-fade-gradient-background{background:var(--wp--preset--gradient--grey-fade) !important}.has-blurple-fade-gradient-background{background:var(--wp--preset--gradient--blurple-fade) !important}.has-orple-fade-gradient-background{background:var(--wp--preset--gradient--orple-fade) !important}.has-orange-fade-gradient-background{background:var(--wp--preset--gradient--orange-fade) !important}.has-green-fade-gradient-background{background:var(--wp--preset--gradient--green-fade) !important}.has-teal-fade-gradient-background{background:var(--wp--preset--gradient--teal-fade) !important}.has-gray-fade-gradient-background{background:var(--wp--preset--gradient--gray-fade) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}.has-base-font-family{font-family:var(--wp--preset--font-family--base) !important}.has-mono-font-family{font-family:var(--wp--preset--font-family--mono) !important}.has-poynter-font-family{font-family:var(--wp--preset--font-family--poynter) !important}:root :where(.wp-block-pullquote){font-size:clamp(.984em,.984rem + ((1vw - .2em) * .971),1.5em);line-height:1.6}:root :where(p){font-family:"sofia-pro",Helvetica,Arial,sans-serif;font-size:clamp(16px,6vw,17px);line-height:calc(26 / 17)}@-webkit-keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}@keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}.wpp-widget-block-placeholder,.wpp-shortcode-placeholder{margin:0 auto;width:60px;height:3px;background:#dd3737;background:linear-gradient(90deg,#dd3737 0%,#571313 10%,#dd3737 100%);background-size:200% auto;border-radius:3px;-webkit-animation:bgslide 1s infinite linear;animation:bgslide 1s infinite linear}@media screen and (min-width: 1200px){.team .image-slider{height:70vh}}.child-main .h2,.child-main :where(h2){margin:1.5rem 0}.child-main .h3,.child-main :where(h3){margin:1.5rem 0}.child-main .h4,.child-main :where(h4){margin:1.5rem 0}.child-main .h5,.child-main :where(h5){margin:1.5rem 0}.child-main .h6,.child-main :where(h6){margin:1.5rem 0}.core ol,.core ul{padding-left:3em}.clutch-widget{margin:0;padding:0;display:block}@media (max-width: 768px){.wp-block-columns.custom-flex-wrapper{display:flex !important;flex-direction:row !important;flex-wrap:nowrap !important;align-items:center !important;justify-content:flex-start !important}.wp-block-columns.custom-flex-wrapper > .wp-block-column{width:auto !important;flex:0 0 auto !important}.wp-block-columns.custom-flex-wrapper > .wp-block-column:not(:last-child){margin-right:0rem !important}}.wp-elements-0bc1634e4b2c25f3de9f8f5d7a038aad a:where(:not(.wp-element-button)){color:var(--wp--preset--color--orange)}.wp-elements-276b52a8742cadd2b2a57c33c1c11ac8 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black)}.wp-elements-30fdbc1a4e1a64e9b87bcdf2b13dcfd1 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--white)}.wp-elements-0ba13c63f7f92afa77c8f5967544dd00 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--white)}

A Complete Guide to All 23 Types of Google Ads

Higher Education

9 Things Law School Landing Pages Get Wrong [& How to Fix Them]

11 Application Season Marketing Tips Every University Should Know

9 Unexpected Insights from 50 University Paid Ad Landing Pages

Editors Picks

Free & Easy To Use Marketing Plan Template For Download

Comprehensive Guide to Writing a Website Design RFP (w/Free RFP Template + Examples)

The Ultimate Guide to WordPress as an Enterprise-Level Solution

Digital Marketing

10 Eye-Opening Findings from 45 Top Law Schools’ LinkedIn Ad Campaigns

GEO vs. SEO: What Smart Marketers Are Doing to Drive More Traffic

The Complete List of Higher Education Digital Marketing Conferences

Web Strategy

Drupal 7 & 9 End-of-Life: One Year Past the Deadline — What Smart Web Teams Are Doing Right Now

12 Actionable Insights From Meta Ads for Top Grad Programs

GEO vs. SEO: What Smart Marketers Are Doing to Drive More Traffic

Brand Development

Top 10 University Brand Anthem Videos

Higher Education Branding: 12 Strategies to Prove Your Institution’s Value to Tomorrow’s Students (w/ Examples)

How to Create a Brand Messaging Framework (w/Template)

Vital

The Role of Micro-Moments in Customer Journey Mapping

Top 13 Spots to Grab a Quick Lunch in Downtown Portsmouth

Demystifying Core Web Vitals: Webinar

Vital Design, one of the top 200 places to work in the USA.

Get your marketing fix. Get Leads.

Sign up for News & Updates

Vital Design, one of the top 200 places to work in the USA.