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Brand Development
Top 10 University Brand Anthem Videos
By: Kristen Luciano
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5 min read
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Higher Education
Higher Education Branding: 12 Strategies to Prove Your Institution’s Value to Tomorrow’s Students (w/ Examples)
By: Melissa Lore
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12 min read
Geometric pattern with repeating diagonal lines and circles on a light teal background.
Brand Development
How to Create a Brand Messaging Framework (w/Template)
By: Melissa Lore
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11 min read
Geometric pattern with alternating diagonal lines and circles in purple and orange tones.
Brand Development
How to Build a Strong Visual Identity for Your Brand (+ 5 Examples)
By: Melissa Lore
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7 min read
Bright yellow workspace with "BRAND name" text, notebook, lightbulb icon, pen, and woman working.
Brand Development
How to Create the Perfect Brand Name (& What to Do Next)
By: Melissa Lore
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10 min read
employer branding
Brand Development
Attract More Job Candidates With Employer Branding [+ Mini Case Study]
By: Melissa Lore
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10 min read
Profile card for Tristan Locke, a Software Engineer, with bio, goals, and testimonial sections.
Brand Development
How to Create Buyer Personas for Your Brand
By: Melissa Lore
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4 min read
Illustration of design tools including a large eye, document layout, and a person's photo.
Brand Development
Maximize Your Brand’s Impact with Messaging Guidelines
By: Melissa Lore
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8 min read
Graphic design software interface with color palette, layout tools, and design elements.
Brand Development
Rebranding Strategies Do’s and Don’ts
By: Burkhard Berger
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9 min read

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