Melissa Lore holds an MFA in fiction from Columbia University. She has been applying her love of narrative to help brands tell unique stories for over ten years. Her fiction has been featured in literary magazines from the Mid-American Review to Zyzzyva, and her brand strategy clients include Nickelodeon, UnderArmour, Quaker Chewy Granola, and many more. Follow her on LinkedIn for periodic musings on branding, digital marketing, and creativity.