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Vital Launches New Website Design for Zone Coverage

Hey there,

If you’re reading this, it’s because we know you’re a fan of awesome websites and all things digital marketing!

We recently launched a new website for a Vital client and wanted to share some of the cool features we were able to implement.

The Old Site

Zone Coverage is the hub for all things Minnesota sports. Whether you’re into hockey, football, baseball or anything in-between — you name it, they’ve got it. Their passion knows no bounds, and that passion shines through every piece of content they produce.

The issue was that their website was not effective at communicating that passion to their readership community. Building a community that brings users back to the site frequently is key to success for Zone Coverage. And although Zone Coverage’s team of professional sports journalists have direct access to the locker rooms of all Minnesota sports teams — and have the inside scoops to prove it — their website didn’t reflect that level of professionalism.

Zone Coverage old page
Old Homepage
ZC Old Subscription Page
Old Subscription Page

Basically, the content quality and dedication were there, but the website was a bit of a dud. Something had to change.

That’s where Vital comes in.

The New Site

We worked closely with the Zone Coverage team to tear their existing site down to the studs and rebuild a new one from the ground up. Thanks to some hard work, creativity, and collaboration, we were able to turn the new Zone Coverage website into a one-stop shop for every Minnesota sports fan. Our development team was able to create some amazing integrations, which enable Zone Coverage subscribers to customize dashboards and showcase only the content they want to see most. There are live game scores, complete game coverage, and individual player stats that automatically update in real time.

ZC New Homepage
New Homepage

ZC New Team Pages – Vikings News
New Team Pages – Vikings News page above.


From its clean design to its intuitive user interface, Zone Coverage’s new website was a complete transformation.

The Payoff

Zone Coverage has staked its claim as “The Home of Minnesota Sports,” and their new website reflects that. Zone Coverage’s website now enables them to connect with their community in ways they couldn’t before. The new look and feel matches the quality of the content that the team creates, while showcasing their passion for sports and expert industry knowledge. Subscribers can quickly and easily get the content they want, when they want it, and becoming a member is now a seamless, painless process, just the way it should be.

With their awesome new website up and running, Zone Coverage can now focus on doing what they do best, and the Vital digital marketing team has all the tools needed to help them bolster their site traffic, subscriber count and increase their bottom line.

At Vital, we live by the saying, “If you can’t measure it, you can’t improve it.”

We’re driven by metrics. We regularly run A/B tests on landing pages, CTAs, and email subject lines, and we read as much as we can about testing results online to continuously learn how we can improve our methods. By diligently analyzing details, we’re able to gain key insights around optimization.

Our partnership with Zone Coverage helped inform our design and development decisions for this project; this website is just one example of how these tactics pay off.

If you questions around building a new website or digital marketing strategies and tactics, give us a shout! We’ll recommend a web design plan that will work best for you and your prospective customers.

a graphic for Vital's ebook "15 questions to ask before you redesign your website"

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