DIGITAL MARKETING
Artificial intelligence (AI) is changing the way your audience searches. Stay visible, stay relevant, and stay ready by adapting your SEO strategy.
SEO used to be all about keywords and backlinks; now it’s about how AI interprets language and surfaces answers. Tools like ChatGPT, Perplexity, and other large language models (LLMs) are changing how people discover information.
Your old playbook might not cut it anymore. Ignoring AI SEO (GEO) risks losing valuable traffic, since AI-driven search tools prioritize content they understand and trust. If your site isn’t optimized for these new systems, competitors already ahead in AI SEO could take your visibility and customers.
To show up where it counts, it’s time to think beyond traditional SEO. We’ll help you navigate what’s new, what still works, and what you need to do differently to take the lead.
We take a “crawl, walk, run” approach to AI SEO, designed to meet you where you are and move your brand toward long-term visibility in a fast-changing digital world.
From classic SEO must-haves like technical audits and keyword research, to cutting-edge strategies for AI-generated answers and LLM-driven discovery, we bring together the old and the new to make sure your site doesn’t just keep up, it leads.
Increase in Organic Website Traffic
Increase in Website Leads
Increase in Keywords Ranked on Page One
ROI
Search Engine Optimization
We optimize your website for both traditional search engines and AI tools so your content ranks well on Google and gets picked up by AI models, delivering instant answers that your audience has come to rely on.
Search Engine Rankings
Your brand needs to be visible across the full spectrum of search experiences — from organic results to AI-generated summaries and featured snippets — so you show up wherever your audience looks.
Keyword & Query Intelligence
Content is structured to align with how people actually search and how AI tools interpret those queries: using real questions and real language.
Link Building & Link Earning Strategy
High-quality links and credibility signals do double duty, boosting your visibility in search engines and increasing the chances that LLMs treat your content as a trusted source.
Content Optimization
We fine-tune your content so it’s not only engaging for readers but also structured in ways that make it useful (and findable) to AI tools answering user queries.
Blog & Content Strategy
The ideal content strategy blends your brand voice with SEO and AI best practices. We fine-tune it so your site works hard across traditional rankings, voice assistants, and LLM-driven search tools.
We stay on top of how search is shifting so we can connect the dots between your content, your audience, and the tools shaping what shows up.
SEO success starts with the basics. If your site isn’t technically sound or easy to navigate, AI tools (and real people) are going to skip right over it. We dig into the structure, speed, and user experience of your site to make sure everything’s in place before we start chasing rankings.
The way people search is changing fast, but the goal stays the same: Show up for the right people at the right time. We analyze what your audience is asking — not just on Google, but in tools like ChatGPT and Perplexity — and look at what your competitors are ranking for.
High-intent keywords are great (and yes, we target them), but they’re only part of the picture. Our AI SEO services are built to bring in traffic from every stage of the buyer’s journey, whether someone’s ready to make a move today or just starting to explore their options.
The best content earns clicks, shares, links, and AI citations. We work closely with your team to turn your expertise into SEO content that not only attracts visitors, but keeps them engaged and gives AI tools a reason to treat your site like a go-to source.
SEO doesn’t live in a vacuum. We build feedback loops between your search performance, content marketing, and broader campaigns so we can learn what’s working, tie SEO wins to real business outcomes, and keep leveling up your strategy.
AI isn’t the enemy. It’s the accelerator. We use AI tools to speed up research, spot trends, and stay ahead of changes in how search works without ever sacrificing the human strategy and creativity that makes your brand stand out.
This ebook contains answers to the 26 most-common questions people have about increasing their search engine rankings. It also covers the common mistakes that get websites penalized by Google. A must-read ebook for anyone managing a digital marketing strategy.
We serve the vast majority of our clients through a holistic digital marketing program focused on SEO for AI, executed on a monthly retainer basis. After our initial assessment and planning phases, we deliver a custom SEO strategy designed to meet your business goals and build a strong foundation for AI-driven search success.
We dig deep into your current SEO, your LLM referral traffic, AI-related rankings, and digital marketing foundation to spot what’s working and what’s holding you back. Skip this step and you could be handing the advantage to competitors already mastering AI-driven search. From there, we size up their keyword game to find new opportunities that keep you ahead of the curve.
We use this insight to build a customized plan based on your company, your competition, your industry, and your goals. Our initial strategic plan outlines the SEO for AI tactics we’ll implement over the following 12 months.
Next, we start building that all-important digital marketing foundation. If it’s broken, incomplete, or non-existent, we fix and optimize it. We take a deliberate approach that enables us to start with quick SEO wins while tackling longer-term initiatives for results that keep improving over time. We work with you to define your website’s architecture, navigation, and other critical aspects of user experience (UX) design. That includes making sure your site is not only easy for people to use but also optimized for AI tools and LLMs to understand and surface your content effectively.
Beyond standard traffic and lead tracking, we ensure your analytics platforms capture referral traffic from LLMs. We also monitor keyword rankings and AI overview placements to see how your site is performing across the web.
You will have a full team of digital marketing professionals dedicated to your business. Depending on the breadth of services you access through your retainer, your team will include an account manager, digital marketing strategist, SEO analysts, content strategists, copywriters, and more.
The pricing structure for your AI SEO services is designed to maximize ROI.
A typical SEO client works with Vital on a monthly basis and invests between $5,000 and $25,000 per month into their comprehensive digital marketing program, including SEO and other complementary initiatives. The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them..
Clients using our SEO for AI strategies are seeing real results.
As Google rolls out AI Overviews more broadly, one of our biggest higher education clients has seen a 190% increase in visibility since November 2024 — up another 30% since March.
While AI Overviews tend to reduce clicks by around 35%, the traffic they do generate converts at a much higher rate. These users arrive with questions answered and objections addressed, so they bounce less and act faster.
Across the board, Vital’s clients have seen an average 35% increase in leads year over year — a remarkable outcome in a time of major digital disruption.
For this client specifically, impressions are up, rankings are stronger than ever, and they’re earning more AI Overview placements. That’s the power of strong SEO in an AI-driven search landscape.
Thousands of people are searching for your services every day — some through traditional search, others through AI-powered tools. Let’s future-proof your business with an SEO strategy built for both.
