Video is one of the most important tools for a digital marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon.
One-third of online activity is spent watching video.
The move from text and visual content to video content has been FAST and businesses who don’t make the transition will be left behind with an underperforming website.
1. It’s how people are consuming content
People browsing the internet have short attention spans, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
This isn’t just a passing trend. The largest online video network, YouTube — which, by the way, is the SECOND LARGEST search engine in the world — reports:
- More than 1 billion unique users each month, which is almost one-third of total internet users.
- Over 500 million hours are watched on YouTube every day.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
2. It creates a great website experience
Websites are no longer static brochure sites. Successful businesses are using their website to create compelling experiences around their brand. Marketing directors are looking for ways to make a connection and build a relationship with their visitors because they know that those connections increase the number of loyal customers in the future.
No matter what a brand’s mission, video on a website supplements visitors’ experiences and builds those connections. Here are three of our favorite examples of how brands are using video to:
3. It benefits your inbound marketing strategy
As we mentioned before, YouTube is the second-largest search engine in the world, and it’s owned by Google, the largest search engine. Every keyword that you’re targeting for your website can be an opportunity for video. The best part for marketing directors is that Google displays video in their search results, boosting your chances of being found for certain keywords.
Another reason video is great for SEO is that it keeps visitors on your site longer. One important factor in how well a page ranks in search results is how long a visitor stays on a page, the longer the visit the more important Google thinks the webpage is.
Distribution – Social Media and Email
Video is highly sharable across all your distribution networks. When you create original video content, your social media and emails are maximized because you’re driving people to your content and your site, rather than away from your site. Add in a music track or a catchy song and people will surely drive into your content.
Brands selling products online can’t discount video. Ecommerce websites are now using video to convert visitors to customers once they’ve entered their buying funnel. Studies have shown that 72% of customers would rather learn about a product or service by way of video.
Vital Does Video
Yes, it’s true. Here’s a video that we recently created for Chinburg Properties highlighting one of their signature projects here on the seacoast.
Want to know how Vital can help your business get started with video? Contact us today — we’d love to hear about your project.