Digital Marketing
Build brand awareness, increase your online authority, and support measurable business success.
Link building — the process of acquiring hyperlinks from other websites to your own — can score your content some high-value votes of confidence, signaling to search engines like Google that your site is authoritative and trustworthy.
Link building has come a long way from buying links in bulk and hoping for the best. At Vital, we know that true SEO success isn’t about quantity; it’s about quality. Our approach to link building goes beyond basic backlinks to focus on securing high-authority, relevant links that build trust with Google and drive real business results.
SEMRush Backlink Management Certified Team
Clients Utilizing Link Building Services
Backlinks Built For Clients
Years Building High Quality Backlinks
Guest Posts Placed
Industries We Work With
Our focus on relationship-based link building has led to measurable growth in high-quality backlinks. By working smarter, not harder, we prioritize building meaningful, trust-based connections that naturally scale over time. Every link we build is carefully vetted and strategically placed to support your long-term SEO success.
We know that when link building is done right, the results speak for themselves. For example, one of Vital’s own blog posts organically earned 1,000+ backlinks without a single outreach campaign. This is the power of content-driven, quality-first link building: attracting authoritative links that continue to grow without constant manual effort. (This also demonstrates how Vital is a sandbox for the strategies we propose to clients.)
With Vital’s link building services, you can expect:
Publishing original articles on reputable websites to earn high-quality backlinks.
Adding backlinks to existing, relevant content on authoritative sites.
Securing unlinked references to your brand and converting them into backlinks.
Featuring your brand or team members on industry podcasts with backlink opportunities.
Listing your business in trusted online directories to build foundational links.
Getting your brand included in curated resource lists and industry roundups.
Optimizing links within your own website to improve SEO and user navigation.
Placing quotes from your subject matter experts in articles to earn backlinks.
Recovering lost or broken backlinks to maintain your site’s authority and value.
Rather than hitting quotas or chasing vanity metrics, we believe that link building is about establishing your authority in your industry. It’s also about building genuine relationships and creating valuable content that naturally attracts attention. As part of our ongoing digital marketing retainers, link building is a long-term, sustainable effort that drives lasting growth and continuous improvement.
We hold a handful of core beliefs that drive our process:
#1. Not All Links Are Created Equal.
The quality of the link matters far more than the quantity. We focus on building links from high-authority sites that align with your brand’s values and SEO goals.
#2. Link Building is About Relationships, Not Spam
Successful link building is based on fostering genuine relationships with like-minded professionals and publishers — ensuring that links come from trusted sources.
#3. Content is Key to Earning Links.
The foundation of every successful link-building strategy is high-quality content. We create content that’s not only valuable to your audience but also naturally attracts backlinks from reputable sites.
#4. SEO Success Takes Time.
We don’t engage in shortcuts or risky tactics that could hurt your rankings. Our focus is on building a sustainable SEO strategy that generates lasting traffic and leads.
#5. E-E-A-T Matters.
Links from sites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are essential for ranking well. We prioritize securing links from these reputable sources to enhance your brand’s credibility and SEO.
#6. We Must Evolve With SEO.
SEO changes, and so do we. We regularly update our tactics to adapt to algorithm updates and the shifting digital landscape
#7. Not Every Link Will Help Your Business.
We understand that some links can be irrelevant or even harmful to your brand. That’s why we carefully vet each link opportunity to ensure it supports your business goals.
#8. Link Building Should Drive ROI, Not Just Rankings.
While many agencies focus on link counts, we focus on generating links that drive real, measurable results, from organic traffic to conversions, ultimately growing your bottom line.
#9. Transparency and Reporting are Golden.
We believe in clear, open communication with our clients. We provide detailed reports that show exactly how each link-building effort is contributing to your SEO and business growth.
Many agencies measure success by cost per link or number of placements. We measure success by the long-term business value our links deliver.
Here’s what sets us apart:
Custom Strategies Built for Your Goals.
Every client receives a tailored link building plan that supports their unique SEO, branding, and growth objectives.
Content-Driven, Scalable Results.
We create valuable content that earns backlinks on its own, building a foundation for scalable, sustainable growth.
Google-Safe, Future-Proof Tactics.
We use white-hat strategies that are built to weather algorithm updates and shifting SEO standards.
Relationship-First Link Building.
We build long-lasting relationships with trusted publishers and like-minded professionals to create meaningful backlink opportunities.
No Quick Fixes.
Link building is a continuous effort, embedded in our monthly retainers, that drives ongoing improvement and compounding SEO value.
Tested, Evolving Outreach Strategies.
We’re always testing new approaches to make our outreach more effective and adapting to the changing SEO landscape.
Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.
Link building is part of our digital marketing program, which is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom plan, including a link building strategy, to reach your business goals. Then, it’s foundation-building time.
We analyze your backlink profile against competitors’ to uncover as-yet-untapped link building opportunities.
Using the insights from our initial assessment, we craft a custom digital marketing plan designed to drive tangible results over the next 12 months.
We lay the groundwork for link building success by shoring up your digital marketing infrastructure. Our methodical approach ensures quick link building wins while establishing a foundation for sustained improvements.
We generate detailed monthly reports that track progress toward your goals. Along the way, we supplement with proactive reviews of upcoming strategies and weekly check-ins to maintain momentum and align on goals.
You’ll have a dedicated team of digital marketing experts committed to maximizing your website’s backlink profile, including an account manager, strategists, copywriters, and more.
Everything you need to know about working with Vital on a link building project.
A: Link building is the process of getting other websites to link to yours. These links act like votes of confidence that tell search engines your website is trustworthy and authoritative. The more high-quality, relevant links you have, the more likely you are to rank well in search results.
A: WordPress is the better choice for most sites, offering an easy-to-use platform with plenty of themes and plugins to customize your site without needing technical expertise. If you’re on Drupal, switching to WordPress might require some upfront effort, but it’s a worthwhile investment for better ease of use, flexibility, and long-term scalability.
A: Off-page SEO refers to all the actions taken outside of your own website that impact your search engine rankings. Link building is a key part of off-page SEO, along with strategies like brand social sharing and guest posting. These off-site signals help search engines see your website as credible and valuable.
A backlink is a hyperlink from one website to another. When a trusted website links to yours, it’s like a digital recommendation that boosts your site’s credibility in the eyes of search engines.
Dofollow links pass authority from one site to another and help improve your search rankings. Nofollow links tell search engines not to pass authority but can still bring referral traffic and build brand awareness. Both types of links can be valuable, depending on your SEO strategy.
A guest post is an article you write and publish on another website or blog. It’s a way to share valuable content with a new audience while earning a backlink to your own site. At Vital, guest posting is one of the core strategies we use to build high-quality links.
DA stands for domain authority, a score (developed by Moz) that predicts how well a website will rank in search engine results. Higher DA sites are typically seen as more trustworthy and influential, which makes links from these sites more valuable for your SEO.
SEMrush is a popular and highly effective SEO and digital marketing platform that helps us track backlinks, analyze competitors, and measure the success of your link building strategy. Our team is SEMrush Backlink Management Certified, meaning we use this tool to its fullest potential to deliver top results for your business.
Let’s talk about how we can score you some great link placements and draw in those high-quality leads.
