Creative Learning Systems (CLS) is an innovator in the education space. Their SmartLab Learning Solutions engage students K–12 with a range of STEAM-based products and programs. When they needed a fresh new website designed to appeal to a broad audience of parents, teachers, administrators, school boards, curriculum directors, and students, they turned to Vital.
Disorganization made CLS’ old site difficult to manage and navigate. As a result, the site suffered from high bounce rates, low user metrics, underperforming sales funnels, and a lack of marketing sophistication. CLS came to Vital with a real need to reinvent and reimagine their website, so users could more easily discover and explore their amazing programs and solutions.
The homepage design walks users through the sales funnel, from awareness and education to CTAs to get in touch or visit a SmartLab. Along the way, there are multiple points of engagement that encourage users to explore deeper. Product and solution overviews, user segmentation, and trust and validation are all key features of the homepage design.
The new site features easy-to-search program information, colorful designs, and plenty of images showing children laughing while learning. The look and feel is energetic and inspirational, which is a great fit for the brand and its mission.
At the end of the day, the CLS website redesign resulted in a solid client relationship. We’re looking forward to an ongoing engagement with this brand as we manage their SEO strategy and design landing pages for their digital marketing efforts.
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