Creative Learning Systems (CLS) is an innovator in the education space. Their SmartLab Learning Solutions engage students K–12 with a range of STEAM-based products and programs. When they needed a fresh new website designed to appeal to a broad audience of parents, teachers, administrators, school boards, curriculum directors, and students, they turned to Vital.

Disorganization made CLS’ old site difficult to manage and navigate. As a result, the site suffered from high bounce rates, low user metrics, underperforming sales funnels, and a lack of marketing sophistication. CLS came to Vital with a real need to reinvent and reimagine their website, so users could more easily discover and explore their amazing programs and solutions.

The new site features easy-to-search program information, colorful designs, and plenty of images showing children laughing while learning. The look and feel is energetic and inspirational, which is a great fit for the brand and its mission.

At the end of the day, the CLS website redesign resulted in a solid client relationship. We’re looking forward to an ongoing engagement with this brand as we manage their SEO strategy and design landing pages for their digital marketing efforts.