Zac Gregg

After cutting his teeth in the Silicon Valley in the late 90’s, exiting multiple start-ups successfully, with roles in marketing and sales, Zac scratched his entrepreneurial itch and founded Vital Design to do what he did best: implement marketing and sales strategies. Over the course of his 25 years in leadership, Zac has grown Vital into one of the top digital marketing agencies in the country, employing 100+ of the most talented strategists, specialists, and account leaders in the business.

Today, Zac is well-known for his intuitive understanding of how to allocate digital marketing resources to drive the greatest possible return on investment (ROI). His unique combination of business acumen and marketing expertise — along with his obsession with measurement and quantification — has made him a trusted advisor to C-suite executives at some of the most successful companies and educational institutions in the world. Driven to help CMOs, enrollment teams and marketing directors better understand how their marketing spend impacts customer and student acquisition, lifetime value, and revenue generation, Zac is generous with his knowledge, pragmatic in his approach, and dialed into the latest developments in the field.

When he’s not reading, thinking, and talking about digital marketing, Zac is spending time with his beautiful family on the seacoast of New Hampshire.