Redzone
Manufacturing Workforce Software Provider Launches Fresh Branding with a New Website
Scope
Awards
Web Award - Manufacturing
Overview
Redzone provides the number one workforce productivity software for manufacturers. Their product is innovative and wildly effective, enabling manufacturers to achieve an average productivity increase of 29% and a 32% decrease in staff turnover in just 90 days. The company came to Vital in need of a new website to launch a recently refreshed brand look and feel — plus a user experience (U/X) overall to enable them to meet their lead-generation goals.
The Result
Vital designed and developed a new site that better positioned Redzone as a leader in their field. We extended their updated brand throughout the site, with a focus on the details of shapes, color, and interactive elements, and created a product video to increase user engagement. In addition, we developed a simplified U/X that highlights the company’s unique technologies, and built out a resource center to enable ongoing thought leadership and SEO-focused content marketing.
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