Tidal New York

Customizable Flip Flops for All


Project Overview

Tidal came to us with an idea: customizable flip flops. But custom footwear is nothing new for online stores — the big brands have allowed customers to choose the colors of their shoes for years. However, no one has opened things up to allow user-generated artwork to be printed on the actual shoe. Tidal wanted to change that. Powered by an innovative printing technique offered by another Vital partner — ITNH — Tidal was able to print any image directly on top of their proprietary foam insoles.

This was a great project for our team to flex our UX muscles, but the meat of our relationship was based around continuous web updates to further their digital marketing goals.

Tidal Website



Tidal Website

Tidal Website

Tidal Website

Tidal Website
Tidal Website
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