One simple image optimization plug-in could be the secret weapon for faster page load times and higher SEO scores. The Vital website relies on images to communicate brand values, generate interest, inform, captivate our audience, and more.

Have you ever wondered why the University of Phoenix keeps outranking your university for certain keywords? You’re not alone if the answer is yes.

We’ve written before about the potential benefits and perils of using AI to generate SEO content.

When it comes to link building, every SEO in the biz has go-to tips and tricks for getting those juicy external links directed back to your site. These links are great because they provide context and credibility to your site.

2012 was a big year for us—we added some incredible talent to the Vital team and in doing so expanded our service offerings. Our web and SEO team is bigger than ever, and we are producing websites, social media campaigns and SEO strategies that are more powerful, measurable and effective than ever before. Once again we were lucky to be the marketing partner for the New Hampshire Film Festival, and in its 12th year the festival enjoyed its biggest year to date. We were also recognized with two notable awards this year -- the BuyerZone Best of the Blogs award for Small Business Blog and Business NH magazine’s award for the Coolest Small Company for Young Professionals. We want to take this opportunity to recap some of the topics that were most important to our clients and blog readers this year, and to preview what’s in store for 2013. We have just launched our brand new website, and we can't wait to see what 2013 will bring.

As an award-winning inbound marketing agency with a focus on SEO strategy, you’ll never guess where we were last week. Vital was proud to send ten members of our inbound team to the annual four-day HubSpot INBOUND marketing conference in Boston.

How to Optimize Your Site for Google’s Latest Algorithm Update When it comes to SEO, Google likes to keep us on our toes, with frequent updates to its algorithm in order to provide better, more targeted search results.

For years, Vital’s digital marketing clients have come to us for help with search engine optimization (SEO), with the goal of driving more traffic to their websites by appearing higher on the search engine results page (SERP) for more relevant keywords — with position one naturally being the most sought-after.

A fresh perspective on the market and what’s going on with us. Here’s some advice from one of our favorite experts. “Creating content without performance insight risks wasting valuable time and resources. Running Google Ads should influence your SEO strategy; it’s really important to bridge the two.