We all struggle with one very common, unavoidable obstacle – competitors. It’s a dog-eat-dog world and as a local business, it’s crucial to be the biggest dog in town. Going up against companies that have auto-generated local listings or businesses that have been in the local SEO game for years will be tough to beat.

So you want to drive more traffic to your website through search engine optimization (SEO) strategy. You probably already know that you have to pay attention to technical SEO and link-building as well as creating rich, valuable content on topics that people are searching for.

One simple image optimization plug-in could be the secret weapon for faster page load times and higher SEO scores. The Vital website relies on images to communicate brand values, generate interest, inform, captivate our audience, and more.

Have you ever wondered why the University of Phoenix keeps outranking your university for certain keywords? You’re not alone if the answer is yes.

Site speed isn’t just a nice-to-have; it’s a must in today’s digital economy. Not only does a speedy site make for a happier, more engaged user experience, but it’s also a key player in your SEO game. Let’s explore why.  The Importance of Site Speed in eCommerce First, let’s talk about bounce rates.

When it comes to link building, every SEO in the biz has go-to tips and tricks for getting those juicy external links directed back to your site. These links are great because they provide context and credibility to your site.

2012 was a big year for us—we added some incredible talent to the Vital team and in doing so expanded our service offerings. Our web and SEO team is bigger than ever, and we are producing websites, social media campaigns and SEO strategies that are more powerful, measurable and effective than ever before. Once again we were lucky to be the marketing partner for the New Hampshire Film Festival, and in its 12th year the festival enjoyed its biggest year to date. We were also recognized with two notable awards this year -- the BuyerZone Best of the Blogs award for Small Business Blog and Business NH magazine’s award for the Coolest Small Company for Young Professionals. We want to take this opportunity to recap some of the topics that were most important to our clients and blog readers this year, and to preview what’s in store for 2013. We have just launched our brand new website, and we can't wait to see what 2013 will bring.

How to Optimize Your Site for Google’s Latest Algorithm Update When it comes to SEO, Google likes to keep us on our toes, with frequent updates to its algorithm in order to provide better, more targeted search results.

For years, Vital’s digital marketing clients have come to us for help with search engine optimization (SEO), with the goal of driving more traffic to their websites by appearing higher on the search engine results page (SERP) for more relevant keywords — with position one naturally being the most sought-after.