Running a Pay-Per-Click (PPC) campaign via Google AdWords is a good way to drive traffic to your small business’ website immediately. Once you have a campaign running, have accrued substantial traffic data and feel you have a general handle on your strategy, it’s time to optimize your PPC strategy.

Colleges and universities have it tough these days when it comes to attracting new students.

Only a few years ago, it was pretty easy to beat the competition at B2B digital marketing — because B2B companies weren’t doing much digital marketing at all. Today, everything has changed.

We work with a lot of businesses to help with SEO and marketing here in NH and each one would like to be at the top of Google results for certain search terms. But one of the easiest ways to get there is the free, local search tool Google offers called Google Places.

You’re an enterprise company. You need a new website. You’d better start shopping for the latest complicated CMS, right? Think again. There is absolutely no need to invest hundreds of thousands of dollars in a proprietary enterprise content management system.

You’ve probably noticed that Vital Design is into social media marketing. As a marketing agency, we try to keep up with the latest trends in social media and SEO.

Choosing the right content management system (CMS) largely depends on your goals, your resources and, in some cases, your industry. At Vital we are an open-source shop — these days we typically build in WordPress, Drupal and Magento with the occasional Hubspot COS/CMS build. We’ve been doing this since 2001, so we’ve come across it all.

The team at NH website design firm, Vital Design is excited to launch Abraham & Ichabod Arts, a new website for children’s author and illustrator Joseph A. Vitterito II MD. The cheery, whimsical site introduces Abraham R. Chuzzlewit–Vitterito’s dog and literary alter ego–and Vitterito himself, a local neonatologist and “the guy who holds Abraham’s pencil.

In today’s B2B manufacturing market, prospective clients are increasingly reliant on online research to help them determine which companies to work with. According to Gartner, over 79% of B2B buyers use supplier websites at every stage of the buyer’s journey, from problem identification to creating internal consensus about which supplier to purchase from.