Digital Marketing
Website & Marketing Copywriting Services
Create compelling, SEO-driven content that solidifies your spot at the top of search engine results pages and successfully moves prospects further down the funnel.
Every Business Has a Story to Tell. We’re Here to Help You Tell Yours.
Great copywriting is about more than stringing sentences together. It’s about telling impactful stories that engage and inform your audience — and, most importantly, inspire them to take action.
Over the past 20 years, we’ve produced thousands of quality pieces of content that tell compelling brand stories, consistently rank high in SERPs, and boost engagement and conversions.
The secret to our success? We don’t work in a vacuum. Each client has not one, but two dedicated copywriters who work directly with your team to learn your business inside and out. Our copywriters are also embedded in our web design and digital marketing departments, which means each piece of content reflects a broad spectrum of expertise and fits seamlessly within your larger digital marketing strategy.
We’ve Worked With
Website & Marketing Copywriting Services We Offer
Looking for copy that captures readers’ attention and drives conversion? You’ve come to the right place. From email campaigns, to website content, to direct response copy, we’ve never met a piece of content we couldn’t write — and we can’t wait to tell your story to the world.
Homepage Copywriting
Your homepage is like your digital welcome mat. We craft engaging, concise homepage copy that instantly captures your brand’s essence, while inviting visitors deeper into your site to learn about your company and its offerings.
Industry Copywriting
From higher ed to eCommerce, we speak your industry’s language. Our specialized copy will help you showcase your in-depth expertise, establishing your brand as a trusted authority within your field.
SEO Content
Boost your reach and claim your spot at the top of SERPs with SEO-driven content that serves up the perfect combination of strategy and creativity. We weave in high-impact keywords seamlessly, driving organic traffic while engaging your audience.
Paid Advertising Copywriting
Make every client count with paid advertising copy that cuts through the noise. Our targeted, persuasive messages drive conversions and maximize your ad spend.
Landing Page Copywriting
Capture leads and inspire page visitors to take action with landing page copy that’s both precise and persuasive. Whether it’s downloading an asset, requesting a consultation, scheduling a demo, or anything else, we create focused copy that prompts visitors to take the next step.
Blog Copywriting
Establish your expertise and engage your audience with in-depth, informative blog posts. Trust our team to write captivating content that educates, entertains, and fosters loyal readership.
Brand Message Copywriting
Define your brand’s voice with powerful, cohesive messaging that sets your company apart and inspires raving fans. We distill your values and vision into memorable copy that resonates with your audience and strengthens your brand identity.
eBook & White Paper Copywriting
Position your company as a thought leader with comprehensive eBooks and white papers. Our in-depth, well-researched content offers valuable insights to readers, building trust and credibility.
Video Script Writing
Bring your stories to life with engaging video scripts. Working closely with our in-house video team, we craft narratives that capture viewers’ attention and convey key messaging clearly and effectively.
Email Marketing Copywriting
Increase open rates and conversions with email copy that clicks. From compelling subject lines to persuasive messaging, our emails are designed to drive engagement and nurture your audience through every stage of the funnel.
+514%
Increase in Organic
Website Traffic
+450%
Increase in Website Leads
+1060%
Increase in Keywords Ranked on Page One
1900%
ROI
Your Industry, Our Copywriting Expertise
Higher Education
Tomorrow’s students consume more content online than any previous generation. Our content marketing for higher education services are based on a strategic framework that helps you identify, create, and capitalize on high-impact content opportunities that deliver real, measurable returns on investment.
B2B Manufacturing
Content marketing costs 62% less than traditional marketing, and generates three times the leads for B2B companies. Our manufacturing content marketing strategists create buyer personas, interview key stakeholders, sales teams, and customers, and conduct thorough competitive research — all to craft compelling brand and product stories that will resonate with your buyers.
Financial Services
Top-of-funnel awareness and education. Bottom-of-funnel sales support. Brand-building thought leadership. Our fintech content marketing team makes it their business to know your audience, your brand, and your competition in order to create compelling blog posts, eBooks, case studies, and other valuable offerings that will drive traffic, leads, and conversions.
Professional Services
Elevate your brand with content that positions your company as a leading voice in your field. From insightful articles and whitepapers to engaging case studies and newsletters, our team will create strategic thought leadership content that highlights your expertise, establishes credibility, and converts prospects into loyal clients.
Medical & Scientific Equipment
Reaching decision-makers in the medical and scientific fields requires clear, precise communication. Our copywriting services deliver in-depth, evidence-based content that demonstrates your products’ applications, reliability, and benefits, enabling you to connect with healthcare professionals and procurement specialists to drive informed purchasing decisions.
Technology & SaaS
Demystify your software solutions with content that speaks directly to user needs and pain points. We’ll craft compelling narratives that not only explain the ease of use and value of your software, but also distinguish your products in a crowded market. Our copy will turn complex tech jargon into tangible benefits, ensuring your message resonates with the right audience and drives user adoption.
eCommerce
Drive traffic with search optimized content while improving visitor engagement and customer loyalty through high-quality, audience-focused content. We combine creativity and strategy to ensure your products stand out in the crowded digital marketplace. Whether it’s product descriptions or email campaigns, our words work hard to enhance your online presence and foster lasting connections with your customers.
What Do Our Website & Marketing Copywriting Services Include?
Able to easily adapt to the needs of each client and the demands of each project, our copywriting process is designed to deliver exceptional content that reflects your expertise, resonates with your target audience, and allows your brand’s distinct voice to shine through.
Dedicated Copywriters
At Vital, we do things a little differently. Instead of playing a game of writer roulette, we assign not one, but two dedicated copywriters to your account. This dynamic duo approach means you’ll always have a writer on hand, ready to capture your voice. Our copywriters become embedded members of your team, developing expertise in your industry, learning your business inside and out, and delivering consistent support. Best of all, you’ll get to know your writers on a first-name basis, creating connections that support true partnership.
Discovery & Kickoff
Onboarding new clients is more than a handshake and a hello — it’s an in-depth exploration of your brand. During our discovery process, we’ll review your past marketing efforts, uncovering the hits and misses, and learn about what sets your company apart from the competition. This culminates in a kickoff meeting where you’ll meet your team and find out how our proven approach to digital marketing will help you score big wins.
Foundational Period
We begin laying the groundwork for your content marketing strategy with thorough keyword research and audience analysis, uncovering high-impact keywords that will help drive engagement and boost conversions. We also conduct in-depth audience research, interviewing your customers to understand their pain points, desires, and motivations. Armed with this valuable intel, we create detailed buyer personas to guide our content marketing efforts, ensuring each piece hits home with the right audience.
Content Planning
We work closely with your team to pinpoint exactly what it is you want to achieve through your content marketing efforts and how to align them with your overarching business objectives. Whether it’s boosting brand awareness, increasing organic traffic, or improving conversion rates, we craft a tailored strategy to turn those goals into a reality. Your dedicated strategist will then take this direction and turn it into a content calendar for the upcoming quarter, utilizing a diverse mix of content types to support all stages of the buyer’s journey. Your strategist will present this calendar to you, inviting questions and making adjustments to align with your vision.
Content Creation
Your dedicated copywriter transforms detailed project briefs into comprehensive outlines, creating a solid foundation for your content. We conduct in-depth interviews with your own in-house subject matter experts to ensure accuracy and authenticity, as well as capture your brand’s unique voice. This information empowers our copywriters to craft compelling first drafts, which undergo peer review for quality assurance and SEO alignment. After your feedback and final revisions, we deliver polished, ready-to-publish content.
Website Implementation
Finished product in hand, it’s time to go live. If you’d prefer to publish yourself, we’re happy to turn everything over to your team. Or, if you’d rather leave it to us, our marketing coordinators are ready to jump into action and help push your content live. Armed with a thorough checklist, they ensure every detail is spot on, from search engine and site speed optimization to proper formatting and final testing.
Reporting & Analytics
You can’t manage what you don’t measure, which is why we closely monitor the performance of each and every piece of content using advanced reporting tools such as Google Analytics. By analyzing this performance, we uncover ways to enhance your existing content and refine our overall digital marketing strategy. Each month, we compile our findings into a comprehensive report, which we present to you. It’s all part of our commitment to continuously improving and delivering meaningful results that move your business forward.
Professional Copywriting from a Full-Service Digital Marketing Agency
Get holistic copywriting strategies that transcend tactical silos.
Website Design & Development
We specialize in creating award-winning websites that don’t just look great — they work wonders. From intuitive navigation to responsive layouts, we combine sleek design with seamless functionality, providing a solid foundation for your digital marketing success. Our stellar copywriting brings it all together. We write engaging web copy that captures visitors’ attention, speaks to their most pressing points, and explains exactly how your offerings solve them. The final result is a website that makes your online presence pop, ensuring your message is not only heard but remembered.
Digital Marketing Services
Consider our digital marketing program your ticket to success. We boost your brand’s visibility with data-driven SEO strategies that propel you to the top of search results, while our paid media campaigns maximize your ROI, converting paid traffic into leads and revenue. Our copywriting services provide the foundation for it all. Blog posts, eBooks, landing pages, lead nurture campaigns and more — no matter what stage of the funnel or buyer’s journey your audience is in, we create tailored content to support it. We refuse to settle for anything less than the best, which is why we continuously monitor and measure content performance and optimize as needed to deliver meaningful results.
Meet Our Team of Copywriting Experts
Meet the wordsmiths behind our exceptional content. A dedicated group of professionals with a knack for transforming ideas into compelling narratives, our copywriters bring a wealth of expertise and a passion for storytelling to every project. Get ready to work with a team of experts who are as invested in your success as you are.
Marissa Comeau
Manager of Copywriting
Experience: 9+ years in copywriting, content marketing, and editing
Certifications:
- Hubspot Inbound Marketing
- Semrush for Digital Agencies
Kristen Luciano
Senior Copywriter
Experience: 5+ years in journalism; 5+ years in technical writing and editing; 8+ years in copywriting and content marketing
Certifications:
- MFA in Writing
- Semrush for Digital Agencies
Keith Cormier
Senior Copywriter
Experience: 12+ years in copywriting, content marketing, and editing
Certifications:
- MA in Communications
Margaret Leahy
Copywriter
Experience: 8+ years in copywriting, content marketing, and editing
Certifications:
- Certificate in Prompt Engineering for ChatGPT
Courtney Martin
Copywriter
Experience: 9+ years in copywriting, content marketing, and editing
Certifications:
- MA in Social Studies
- Semrush for Digital Agencies
- Hubspot Inbound Marketing, Social Media Marketing, Digital Marketing, and Content Marketing
Laura Barber
Senior Copywriter
Experience: 12+ years in copywriting, content marketing, and editing
Certifications:
- Hubspot Content Marketing
Breanna Santo
Copywriter
Experience: 9 years in journalism; 1+ years in copywriting, content marketing, and editing
Certifications:
- Hubspot Content Marketing
Melissa Lore
Director of Brand Strategy
Experience: 25 years in copywriting, content marketing, and editing
Certifications:
- MFA in Creative Writing
Our Approach to Website & Marketing Copywriting
Discover the secret sauce to our success.
#1. Know your goals.
Your marketing goals serve as the cornerstone for our copywriting. We conduct in-depth keyword research, carefully identifying the right terms to align with your stated objectives. This research forms the foundation of a comprehensive content strategy that drives results.
#2. Know your audience.
Every piece of content we create is tailored to a different segment of your target audience and what stage of the buyer’s journey they’re in. With a clear understanding of who we’re speaking to, we‘re able to craft messaging that resonates and moves them closer to conversion.
#3. Know your subject.
You bring the industry expertise; we amplify it. By working closely with subject matter experts from your team, we guarantee the content we produce reflects your authority and unique perspective, positioning you as a leader in your field and meeting Google’s quality rater guidelines.
#4. Know your brand.
Consistency is key, which is why we begin every partnership by building detailed style guides that capture your brand voice and stylistic preferences. And with client approval at every stage of the copywriting process, we ensure that every word we write aligns with your brand’s identity and vision.
#5. Be original.
The best way to stand out from the crowd is to create content that offers a fresh perspective. Whether it’s an in-depth exploration of a complex topic or a unique take on a familiar subject, our goal is to differentiate your content, enhancing its appeal to both readers and Google’s algorithm.
#6. Add value.
Great content doesn’t just sound good; it delivers real value to readers. We focus on educating your audience, making complex topics more accessible and helping them solve their biggest pain points — all while guiding them toward your offerings.
Human Copywriting Services Meets AI-Powered Tools
Compared to other agencies that churn out purely AI-generated content, we still believe that the best content is written by people — and Google agrees. That’s why we put the power directly in our copywriters’ hands, equipping them with an arsenal of AI tools such as ChatGPT, Otter.ai, Magai, Grammarly, and more.
This future-focused approach enables us to work smarter and faster and stay on top of the latest trends, while still ensuring that every piece of content we create is reliable, accurate, and capable of building human connections.
Why Choose Vital for Professional Copywriting Services
Discover what makes our copywriters a cut above the rest.
Experience
With over 20 years in the digital marketing business and a copywriting team boasting a collective 95+ years of experience, we’ve seen it all (and written it all). Our seasoned copywriters know exactly what works — and what doesn’t — making sure your content is always top-notch, targeted, and tailored to achieve your marketing goals.
Expertise
We blend our mastery of the written word, brand messaging, and marketing principles with your on-the-job, industry-specific expertise. This combination enables us to craft copy that not only resonates with your audience, but also delivers the experience, expertise, authoritativeness, and trustworthiness Google is looking for.
Effectiveness
Vital’s suite of ongoing support programs are designed to integrate with your existing digital presence and provide the extra muscle you need to meet your business goals and see substantial returns.
Website & Marketing Copywriting FAQ
What are professional copywriting services?
Professional copywriting services are all about crafting exceptional content that captivates and converts. From websites and blogs to social media and email marketing, Vital’s experienced copywriters specialize in creating engaging, persuasive, and SEO-driven content that speaks your brand’s language, captures your audience’s attention, and delivers the right message at exactly the right time.
How much do copywriting services cost?
The cost of our copywriting services varies depending on a number of factors, including your retainer type, size, and the level of support you require. Generally speaking, our clients typically invest anywhere from $5,000 to $25,000 per month in their digital marketing program. Looking for a direct quote? Let’s get in touch.
Why hire a professional to write website copy?
When you hire a professional to write your website copy, you get content that’s not just well-written but also strategically designed to drive leads. Our team of professionals knows the ins and outs of marketing, SEO, and audience psychology, ensuring your message hits home and inspires action.
Are copywriting services included in Vital’s digital marketing retainer program?
Absolutely! Whether you want to fully outsource content creation or supplement your in-house copywriters with members of our team, we’ve got you covered with customized solutions that fit your needs.
What are the benefits of hiring a professional copywriter?
Hiring a professional copywriter — or, in our case, an entire team of them — means getting high-quality content that’s tailored to your brand and designed to engage your audience. Our writers bring a mix of SEO savvy, audience insights, and a mastery of the written word to the table, producing content that not only attracts, but converts. Best of all? You’ll save time and energy to focus on what you do best — building your business and delighting your customers.
Should I use an AI chatbot to write website or marketing content?
While AI tools can create content in a flash, they often fall short of the mark with generic and sometimes inaccurate results. Google rewards content that’s both original and accurate, which is why having a human in the loop is key. At Vital, we empower our talented human writers with AI tools to streamline our copywriting process, delivering the perfect blend of efficiency, accuracy, and creativity.
Want to Get a Website & Marketing Copywriting Proposal from Vital?
Our copywriters are ready and eager to work with you. Fill out the form below to find out what we can do for you.
