Digital Marketing Strategy
Written by: Chris Getman
Digital Marketing
Written by: Chris Getman
As the leading content management system (CMS) for everyone from small businesses to Fortune 500 companies, WordPress is a versatile platform that can be endlessly customized to support your business’ goals.
WordPress is our agency’s CMS of choice because of its flexibility for both B2B and B2C businesses. Every WordPress web design and development project we tackle is 100% customized — that means no cookie-cutter themes or plugins. We build websites completely from scratch so that every little detail is one-of-a-kind and exclusively tailored to your business.
No matter your industry, company size, or goals, WordPress is one of the most flexible, versatile, and easy-to-use CMS available today. The possibilities are endless — as long as you’re using the platform to its full potential.
Our team is ready to help you maximize your website’s success! Here’s what you can expect from our WordPress development services:
The following WordPress websites were fully planned, designed, and developed by the Vital team:
As an open-source CMS, WordPress enables our development team to create a completely customized template for every website project.
We start by using our securely coded, bare-bones boilerplate framework called Skeletor to re-engineer WordPress’ API. This lets us establish a core set of functions and layouts that are 100% built exclusively for your website. We also make sure everything is mobile optimized for all types of smartphones and tablets and supported by all major browsers.
Our Skeletor framework is built from the ground up with secure code, as is everything that we develop on top of it. The hundreds of WordPress websites we’ve built and maintained over the years have given us the expertise necessary to ensure maximum security protocols for your website.
Whatever you need your website to do, we can make it happen. WordPress has an extensive library of third-party plugins, but we specialize in building one-of-a-kind tools that are completely customized to your website. We’ll also take care of integrating your website with your existing business tools.
We’ve seen website traffic tank after a new launch because the team behind the development process didn’t prioritize SEO from the start. But we make SEO a top priority as soon as your project kicks off.
Our SEO strategists specialize in planning and development tactics to equip your WordPress website with everything it needs to rank in search engine results. We start by:
Then our designers, developers, copywriters, strategists, and project managers use their SEO expertise to create a WordPress website that follows our high standards of SEO excellence.
Your pretty new website won’t mean much if it doesn’t convert your visitors into leads.
Using heat maps, analytics, session recordings, and other tools, we take a data-driven approach to CRO. Our strategies include content marketing, A/B testing, routine reporting and analyses, and other industry specific techniques to better convert your visitors.
Our development philosophy is simple: We make websites fast by not doing things to slow them down. We do this by:
If you need a website built for multiple regions (multisites) or languages (multilingual), our developers can structure a unified WordPress solution to make your life easy.
We’ll customize a website structure for a seamless user experience for both you and your visitors. You’ll have one, centralized WordPress platform while your visitors are easily able to navigate to their preferred experience.
All WordPress websites that pass through Vital’s doors are built with the essentials of accessibility. The extent to which your website needs to be accessible can be customized however you need, and we make sure to abide by the rules of:
From local to global policies, we’ll ensure that your website is compliant with all the necessary data regulations, including:
Most of the time, the burden of security falls on the host so it’s important that your website has a reliable hosting provider with the proper security measures and firewalls in place.
As part of our WordPress development services, we’ll make sure that you have the best hosting provider for your website. We frequently recommend WP Engine, which is designed exclusively for WordPress sites and adds an additional layer of security.
We poured our blood, sweat, and tears into developing your WordPress site. Can you blame us for wanting to make sure it continues to serve you well?
After your website launches, we’ll put the same amount of effort into making sure it stays up-to-date, secure, and a lead-generating machine with the following services:
One of the benefits of WordPress is that it’s constantly improving. Platform upgrades, plugin updates, and security enhancements are always on the horizon, but reaping the benefits requires a development team focused on optimization and maintenance.
As part of our proactive maintenance services, our developers:
After the launch, we want to make sure you’re comfortable using your shiny new website. That’s why we’re more than happy to conduct a training session for your team.
We’ll conduct a training session in person and send you a recorded version along with some FAQs. We can also create a user guide that’s completely customized to your website’s WordPress functionality.
Now it’s time to take your website to the next level with our digital marketing program. We’ll create a 12-month plan designed to help you conquer the evolving digital world, with data-backed methods to help you increase leads, boost your search engine results rankings, improve conversion rates, and more.
Custom WordPress Website Development Exclusively for Your Business. Contact Us to Get Started.
Q: How long does a custom WordPress development project take?
A: This depends on the size and scope of your website. We’ve built WordPress websites in as little as 3 months and as long as 10 months. As part of our development services, you’ll have a detailed project timeline and a dedicated project manager who will keep you up to date on the status of your website.
Q: How much does WordPress cost?
A: WordPress itself is free and doesn’t require licensing or a subscription. However, you will need to factor in the cost of necessary extras like:
Q: What websites run on WordPress?
A: WordPress has become so much more than just a blogging platform. Thirty-four percent of the internet is now powered by WordPress, which equates to over 75 million websites — including a ton of Fortune 500 companies. Here’s a sample of some you may have heard of:
Q: As an open-source platform, is WordPress less secure than others?
A: Not if your development team knows what they’re doing. As with any website, you’ll need a secure hosting provider, up-to-date plugins, ongoing maintenance, and tight code to have the most secure website possible.
Q: Why should I use WordPress over other content management systems?
A: Great question — but there’s no right answer. Other CMS options, like HubSpot and Drupal, offer certain benefits that could be better for your business. If you’re comparing options, we’re happy to talk them through with you.
Q: Can I make updates to my new WordPress site?
A: Yes! WordPress is user-friendly, and we develop a backend that’s intuitive to use. After your new WordPress website launches, we’ll conduct a thorough training session that will cover how to edit, update, and create new pages so that you never have to rely on anyone for simple website tweaks.
Q: How much does it cost to build a WordPress website?
A: There’s no definitive answer here. We’ve built websites for anywhere between $40k and $200k, but it depends on the scope of your project. You should contact us for a custom quote and to get a ballpark figure of the cost of your project.
Q: Do you outsource any services?
A: No. Everything you need is taken care of in-house. That includes web development, design, copywriting, project management, photography, videography, and anything else you may need.
Q: What about the existing content on my website?
A: We use a cloud-based content organization platform called GatherContent to make sure all of your existing website content is transferred to the appropriate new web pages. This tool also helps us identify areas where you may need new content, which we can help you write.
Q: Do you use WordPress themes?
A: Absolutely not. There’s a time and a place for a WordPress theme. Your business’ website isn’t one of them.
Themes can be difficult to integrate with your marketing automation software or adjust to your brand’s colors. They aren’t designed to highlight your unique service offerings. And they definitely aren’t intended to scale with your business. Plus, anyone can purchase a $15 theme, and your business deserves more than that. Instead of using themes, we created our own blank framework called Skeletor, which allows us to customize and control everything on your website.
Ready to speak with our WordPress experts? We can’t wait to talk to you about your website.
