Building Reebok's On-Site Retail Community

Introducing Reebok Showrooms & Fithubs

Reebok’s Showroom and Fithub — two brand-new store concepts — needed a custom user and trainer system. The idea is to offer trainings on-site that give discounts to the customers enrolled in the classrooms. The trainings are coached by local fitness influencers looking to build their brand and clientele. Our solution was two-fold: run signups and scheduling for all locations and create a custom store finder to help Reebok users find locations.

This is where it all starts. Of all the pages we built, this was the gateway — the highest-trafficked and the best way to introduce users to the fithubs and showrooms in their area.

Reebok Revised Website

Think of this as the destination screen. We introduced a digital whiteboard for posting articles and news about specific locations, and made signing up for an event as easy as just a couple of clicks.

Reebok - fithub

Broken out by network or city, the Reebok Showroom highlights the latest trends and looks while doubling as a workout studio. Users are funneled into these landing pages based on the network they find themselves in. This tactic gives users visibility into events, news, and deals in multiple locations.

Reebok - Showroom Location

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