Resources

We’re all marketers here. So enjoy some free marketing essentials to make your lives just a little bit easier.

Case Study
Higher Ed | Paid Search Landing Page Strategy

Learn how building program-specific landing pages helped a graduate university grow paid search inquiries by up to 248% while driving down cost per inquiry.

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Case Study
Higher Ed | From Branded to Non-Branded Paid Search

See how a top graduate school grew non-branded inquiries 61% YoY and cut cost per inquiry 52% by pivoting paid search away from branded keywords.

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Case Study
USD Online | OTT Video Creation

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

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Case Study
Digital Marketing That Moves the Needle in Higher Ed

Here’s how a new blog, 50,000 organic search sessions, and focusing on top-of-funnel users created a steady source of qualified traffic for Marshall University.

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Case Study
182% More Manufacturing Leads: The Strategy Behind CSS’s Marketing

See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.

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Case Study
St. Petersburg College a PPC Strategy
St. Petersburg College | PPC Strategy

An overhaul of messaging, keywords, and targeting strategies grew online visibility and increased conversions while driving down costs for this Florida college.

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Case Study
University of San Diego PCE | SEO Content Strategy

A website overhaul and a robust content marketing strategy revolutionize this higher ed institution’s search engine optimization (SEO) results.

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Case Study
University of San Diego Online Degrees | SEO Content Strategy

Technical SEO and content marketing come together to generate organic traffic for two brand-new online degree programs.

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Case Study
Semester at Sea | Paid Media Management

Learn how a smart, strategic approach to advertising can make a big impact in the competitive world of higher education.

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