Higher Ed | Paid Search Landing Page Strategy
Learn how building program-specific landing pages helped a graduate university grow paid search inquiries by up to 248% while driving down cost per inquiry.
Learn how building program-specific landing pages helped a graduate university grow paid search inquiries by up to 248% while driving down cost per inquiry.
See how a top graduate school grew non-branded inquiries 61% YoY and cut cost per inquiry 52% by pivoting paid search away from branded keywords.
A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.
Here’s how a new blog, 50,000 organic search sessions, and focusing on top-of-funnel users created a steady source of qualified traffic for Marshall University.
See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.
An overhaul of messaging, keywords, and targeting strategies grew online visibility and increased conversions while driving down costs for this Florida college.
A website overhaul and a robust content marketing strategy revolutionize this higher ed institution’s search engine optimization (SEO) results.
Technical SEO and content marketing come together to generate organic traffic for two brand-new online degree programs.
Learn how a smart, strategic approach to advertising can make a big impact in the competitive world of higher education.