Clubs of America
A Brand New Club
Scope
8 Clubs, 1 Destination
Serving as a gateway to their full assortment of monthly clubs, the Clubs of America website needed to communicate their unique offerings as soon as visitors hit the homepage. This is a new kind of club of the month, with craft beers, gourmet coffee, fine wines, and more, all curated and delivered right to your door.
Subscriptions
Trust is the #1 concern when you sign up for any subscription. We needed to ensure that folks knew what they were signing up for by conveying all the necessary details of each subscription.
Point of Sale
With so much flexibility for the end-user when customizing their subscription service, we needed a solution that would guide them through the process. As you fill out the simple touch-based questionnaire, your selections populate within a sticky add to cart footer which stays with you throughout the page. This offers full control within easy reach.
Typography
Establishing a web-specific style guide that matched Clubs of America’s fun new branding brought us into the world of CSS transforms, and some truly custom text lockups for the display banners.
It’s All About Options
Why settle on one type of club when you can try them all? Users are now able to customize every month of their subscription by which club they are in the mood for. Beer in the summer? Coffee and wine during those cold winter months? We’ve got you covered.
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