Medisync
Visual Storytelling Sets the Stage for Qualified Web Leads
Scope
Overview
MediSync helps medical groups achieve better clinical and financial outcomes through training and technology. Their solutions are producing ground-breaking results in the real world, but their face-to-face sales model was limiting their growth. They needed a new website that would capture attention, inspire and educate prospects, and ultimately act as an engine for online leads.
The Challenge
The healthcare world is filled with competitors promising to cut costs and improve patient outcomes. MediSync needed to stand out from the crowd and generate excitement and trust, while steering clear of mind-numbing jargon. And, with an offering that includes multiple disparate solutions, they needed to present a clear message of their brand’s mission and values to help turn site visitors into converts.
The Solution
Our copywriting team worked with MediSync to distill a potentially complicated message into impactful audience benefits and validation points. Our designers developed a new look and feel that situates the brand in its market category and communicates simplicity and trust. It all comes together in a series of captivating, emotionally impactful visual stories that give the brand’s audience something to relate to — and get excited about.
The Result
The new MediSync website leverages the power of human emotion to set the brand apart from competitors focused on features and functionality. It paints a picture of a new future of medicine, and invites its audience along for the journey. And it does it all within the framework of a best-in-class lead-generation website, with a simple user interface, clear paths to conversion, and a powerful, scalable backend, so the site can grow along with MediSync.
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