CellFe

CellFE | Website

Scope

Overview

CellFE Biotech specializes in cell therapy manufacturing using microfluidic technology (i.e. they make products that help in creating medical treatments from living cells). They serve researchers and developers in the cell therapy sector, focusing on making these therapies more accessible and cost-effective.

Needless to say, it’s imperative that CellFE’s website communicates what they do with a succinct, impactful online presence that resonates with the brains behind life-saving disease treatments. Enter Vital.

Smooth Ride Wanted

We were tasked with building a website that positions CellFE as the leading provider for fast and safe cell therapy solutions. This meant that every single site element — from the copy to the design to the navigation — needed to communicate trustworthy solutions, instill confidence, and facilitate quick answers to visitors’ questions as clearly as possible.

Customization Is Key

This was Vital’s first website built using our custom Greyskull framework, a templated solution that streamlines the development process and ensures every client gets the same reliable digital foundation. The CellFE team were able to customize their site to suit their needs and preferences (check out the personalized team bio cards on the “About” page).

Photo and Video

In addition to building CellFE’s website, we flew our photo and video team to the company’s California office for an on-site shoot (always exciting). Throw those shiny stock photos of toothy scientists in the bin! We even worked on some animations for their homepage to add a little dynamism.

Fortunately, we succeeded by using WordPress REST API, which enables third-party applications to access the functionality of WordPress CMS. Exhibitors can now enjoy a significantly more efficient registration process!

Say What?

We’re not scientists, so one of our greatest challenges was helping CellFE communicate the complex nature of what they do in an approachable way. This is where communication is key — by holding interviews and collaborating with the client, our copywriters were able to develop clear, concise, impactful copy that conveys the critical nature of CellFE’s products and services.

Another major benefit of establishing a clear voice and tone is that it creates a solid foundation for future content marketing efforts. The more confident a site visitor feels about CellFE’s expertise in the cell therapy space, the more likely they are to view the company as a thought leader that generates trustworthy content (posted on their blog, for example). This sets the stage for a robust content marketing program.

Science Rules

The result is an attractive and approachable website featuring bright colors, welcoming copy, and authentic imagery that instills an immediate sense of familiarity, despite the serious nature of CellFE’s work. We’re happy to say that we helped the client achieve their goal — a new website that is on brand, easy to navigate, and provides easily digestible information about a complex field.