The Element Group
A Design & Development Company that Reinvents Financial Institutions Gets its Own Digital Makeover. Every Bit Matters
Scope
A hero that tells a story
Vital designed and created a homepage hero animation that starts with an architectural rendering being drawn, then transitions to a completed Element project. The animation illustrates Element’s process, communicating their capabilities to their users without using a single word.
Project Overview
The Element Group designs, plans, builds, and executes new builds, remodels, and digital transformations for banks and credit unions. Their motto is “Every Bit Matters,” but their website design didn’t reflect that — and it wasn’t just a surface problem. A lack of a strategic foundation meant that the site was not generating any online leads, leaving their marketing team to rely on outbound tactics.
UX design that works
The new website makes it as easy as possible for users to find their way to the content they’re looking for, with animated icons to highlight clickable areas and an eye-catching green hue for calls to action (CTAs). A scrollable carousel lets users explore Element projects, and the homepage is seeded with statistics and client testimonials to build trust and validation.
Drawing users deeper in
In order to showcase Element’s capabilities and case studies, Vital created Service Detail and Project Detail Pages that invite users to get to know the brand. Every detail-level page extends the homepage design’s use of gorgeous photography, animated icons, validation, and prominent CTAs for a consistent, branded experience.
The strategy behind beautiful design
For a brand that promises to create consumer financial spaces that are inviting, engaging, and easy on the eyes, the need for beautiful web design was a given. But it wasn’t enough for the site to just look good; Element needed it to generate long-term leads. Vital started by laying the foundation for an effective SEO strategy, so Element’s future customers can find them when searching common keywords online. The result? Ever-increasing online leads, and a company poised for growth.
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