FWM Docks

FWM Docks

Overview

New Hampshire-based FWM Docks is a leading manufacturer of custom aluminum docks and a premier Northeast distributor of the all-season plastic EZ Dock system. We had previously worked on an older version of FWM’s site, but as their business and offerings grew, they needed a complete overhaul to keep pace with demand.

Modularity Is the Name of the Game

FWM’s main differentiator is the ability to customize their dock solutions, so their website needed to reflect that dynamism. We thought a new, easy-to-use backend and a few design tweaks on the front end would help convey this sense of personalization, for both the internal FWM team and their target customers. 

The ultimate goal was to move all existing web pages into a new block editor and update the product pages to match the design changes. We also wanted to deploy new dynamic elements across the site — which required the services of our talented video team.

Dynamic Video to the Rescue

Versatile FWM aluminum docks and zero-maintenance plastic EZ Docks enable anyone to create the waterfront of their dreams. Perfect for boats, kayaks, personal watercraft, swimming, and relaxing.

Rebuilding, Page by Page

We created new product pages for all the dock solutions and added them to the new block editor, along with existing pages that needed minimal changes. We also created a video for the homepage hero that greets visitors and invites them to imagine the possibilities of their new dock system. 

No Bugs Allowed

As is always the challenge with product-heavy websites, quality assurance was a massive lift in and of itself. Our team ran through the QA process multiple times for every product page, ensuring that visitors would enjoy a bug-free experience throughout the site. 

Smooth Launch for the Win

The new FWM Docks site showcases the company’s full product line with beautiful photos and videos, an intuitive layout, and cohesive design elements that create an all-around pleasant user experience. 

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