Ortholite

Custom Foam Insoles from the Brand That Brands Trust

Scope

Awards

Davey - Gold Medal
Web Award - Manufacturing

The Biggest Footwear Brand You've Never Heard of

Nike, Adidas, Sketchers, Under Armour, New Balance, the list goes on. Chances are, if you own a pair of shoes from a major name brand, you have a piece of Ortholite cushioning your every step.

Ortholite’s relationship with those brands is the cornerstone of their business model. But they needed an easier way for their marketing hub to update sales collateral online, so applying eCommerce logic to the product browsing experience was the best route. Now, even though purchases aren’t made online, sales reps can navigate the website as an inherently easy-to-use web store.

As Ortholite’s internal R&D team continues to innovate their insole offerings, the sales team remains well-equipped with the latest products and specs to offer up during important sales pitches.

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