Overview

PathAI is out to transform medical pathology diagnostics and improve patient outcomes through AI technology. They are on a course to rapid growth — but their website was a locked vault with no user-friendly backend interface, keeping the brand stuck in the past.

Open-Source CMS to the Rescue

Vital built a new website for PathAI using the open-source content management system (CMS) WordPress’ Block Editor, which makes it incredibly easy for the company’s team to manage and update content. The new site is flexible and nimble enough to adapt to the brand’s journey from start-up to established name.

Hitting the Refresh Button

Rapid growth means that PathAI’s digital presence needs to appeal to investors, potential customers, partners and collaborators, and HR recruits in an ever-changing, dynamic environment. Vital’s design team rose to the challenge with a fresh, appealing look and feel that conveys the brand’s values of technological sophistication and visionary innovation.

Making it Look (and Feel) Easy

Solving the biopharma challenges of the future may be hard, but navigating a website never should be. We applied user experience (UX) best practices for a site that effortlessly draws users to the information they need. Add that to the easy-to-update backend, and you’ve got a winning formula for the one thing that matters most to us at Vital: A beautiful site that works.