Solvit
Building a New Brand Based on Simplicity, Clarity, and Authenticity
Scope
Overview
When it comes to branding, we believe simple is best.
Solvit provides expert implementation and management services for enterprise software tools Salesforce, Kantata SX, and Cloud Coach. They came to Vital with the goal of uncovering the essence of their brand messaging and communicating their value as clearly as possible through a new name, while giving their visual identity a much-needed refresh.
The Vital team launched into competitive research to identify untapped opportunities in the naming space, then led the client through a series of collaborative workshops to define Solvit’s brand personality and positioning. The result was a new brand identity and a name that gets right to the point, reflecting the company’s problem-solving expertise and its commitment to simplifying complex processes for their clients.
What’s In a Name
Previously known as Sādhana — a Sanskrit word meaning “attaining” or “working toward a goal” — Solvit sought to simplify their identity in a way that required little to no explanation.
The company’s original name often led to misconceptions about its origin and geographical location. As more and more U.S.-based managed services providers outsourced their customer support overseas, the client’s team grew concerned that their name distanced the company from its onshore, New Hampshire-based roots.
What’s more, their existing website did not effectively convey Solvit’s unique value proposition and personality, which limited their ability to attract and engage potential clients.
Our challenge was to develop an entirely new brand identity grounded in competence, simplicity, and the people-first approach that sets Solvit apart from the competition.
Real Talk
We conducted extensive research and facilitated workshops to define the client’s brand attributes, resulting in the selection of the name “Solvit.” Their new tagline, “No more workarounds,” emphasizes the company’s commitment to helping clients harness the full power of their customer relationship management (CRM) and professional services automation (PSA) tools.
The Vital design team crafted a modernized, visually appealing brand identity, including a distinctive logo and indigo-and-mint color palette. The resulting website showcases a solidified brand personality while conveying professionalism and approachability. Videos and client testimonials further enhance the user experience, highlighting the real people behind Solvit’s services.
Only the Essentials
Solvit’s new brand identity and website bring their values and positioning front and center — no more wading through techno-jargon to figure out what they do and who they are. The company can now effectively communicate their unique value proposition, establish credibility, attract potential clients — and look good doing it.
Related Projects
Ready to Start A Project?
Let’s do this! We can’t wait to hear about what you’ve got planned. Fill out the form below and let’s get started.
