Now is the time to tackle those lingering housekeeping items concerning your marketing strategy! Seriously. Don’t put it off any longer. Chances are this is something you’ve been “meaning to get to” for a while, yet you just haven’t found the time or energy to do so.

Video is one of the most important tools for a digital marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. One-third of online activity is spent watching video.

As a business owner, you don’t have the time or resources to train yourself on marketing in the digital age—and you shouldn’t even try. Even the most capable business owners can’t be their own marketing experts—they need a full-service digital marketing agency.

If we’re being honest, most grad school websites aren’t doing enough to convert. They look polished and check the right boxes, but when prospective students arrive with specific questions and a real intent to move forward, the experience often falls short.

Marketing a faith-based institution is one of the more complex challenges in higher ed. Your audience is discerning, your mission influences every messaging decision you make, and the competitive landscape is shifting in ways that traditional recruiting playbooks weren’t built to handle.

You know digital marketing is important for higher ed, but what does it actually look like when it’s paired with a strong institution and a smart enrollment strategy? And do the results really live up to the hype?  To answer that, let’s take a closer look at one of our clients, Marshall University.

At Vital, we believe some of the best work happens when strategy and execution have the time and space to mature. That’s exactly what we’ve experienced in our long-standing partnership with Essex Aviation — and it’s something we’re proud of.

Is your online store missing the one thing it needs to be successful — sales? If your site is generating traffic but missing cart fills and checkouts, there’s a solution. It’s called conversion rate optimization (CRO) — your new best friend in the quest to transform casual browsers into loyal customers.

As the saying goes, you need to spend money to make money — that’s just as true for higher education institutions as it is for businesses, especially when it comes to advertising.