Web Strategy
Building beautiful sites that drive results.
Every WordPress web design and development project our company takes on is 100% customized, without the use of cookie-cutter themes or page builders. We use the WordPress Block Editor to build sites that serve as the foundation for our clients’ digital marketing strategy — so they don’t just look good, they are optimized to drive traffic, engage users, and generate leads and sales.
Years of Web Design Experience
WordPress Sites Built
Web Design Awards Won
Of the Web Powered by WordPress
No two website projects are exactly alike, but we apply a systematic approach that allows us to knock it out of the park for every client. You’ll get:
At Vital, we are WordPress obsessed. The vast majority of our client sites are custom-built using the WordPress Block Editor. And our focus on backend usability empowers your internal, non-technical teams to keep growing and improving your site even if Vital isn’t in the picture. Here are the core beliefs that drive our process:
#1. Your Website Is the Foundation of Your Digital Marketing Strategy.
Every custom WordPress site we build is designed to support and enhance digital marketing activities that drive traffic, generate leads, and grow revenues.
#2. Your WordPress Website Is a Profit Generator, Not a Sunk Cost.
Your website can and should deliver a clear, measurable return on investment (ROI) in the form of qualified leads and increased sales.
#3. Website Strategy Drives Everything We Do.
Before we create a single design element or write a line of code, we collaborate with you to establish your website’s core strategy.
#4. No Third-party Themes, No Page Builders, No Nonsense.
We build sites that are 100% customized for our clients’ needs, with none of the junk code and performance issues of themes and page builders.
#5. Design for Mobile First.
We design websites with the smallest screen in mind and scale up from there, so you can be sure your mobile conversion rate is as high as possible.
#6. Websites Must Be Easy to Use — for You and Your Visitors.
One of the main reasons we choose to build custom in WordPress is the ease-of-use it delivers on the backend. That’s a must-have, not a nice-to-have.
#7. Your Website Should Grow With Your Business.
Our WordPress websites are designed to be flexible, scalable, and easy-to-use so your team is empowered to add and update marketing pages without needing technical expertise.
#8. Follow Web Design Best Practices, Not Trends.
We have been in the WordPress web design business long enough to know that design trends come and go, but usability and performance drive long-lasting results.
#9. Websites Must Be Secure & Accessible to All.
We build to the highest standards of data privacy and accessibility without compromising your site’s aesthetic appeal or usability.
Vital did an incredible job designing and building a website that empowers my team to meet our most important goals. From increasing prospective student leads to making it simple to launch and promote new academic programs, the site strikes the perfect balance between powerful functionality and ease of use. It looks great, too.
— Jaclyn Kezirian
Marketing Director, University of San Diego Online
This 35-page guide will teach you everything you need to know before starting a website redesign project, including how to avoid the risks of a redesign and how to maximize the lifetime value of your investment.
Our unique, proven process ensures that the countless details that go into building a website drive toward a common goal: creating the foundation for your digital marketing success.
We gather all the information we need to get started, including your brand and website status quo and where you’d like to go from here.
You meet the key players on your team and we talk through the fundamentals of your site’s strategy, design, content, and technical needs.
Our specialists audit your site’s SEO, CRO, and technical performance, along with brand messaging and competitor research.
We work together to define your site’s architecture, menu structure, and other critical aspects of user experience design.
Our design team creates a design system that defines the elements of your website’s look and feel.
We collaborate with you to aggregate, curate, and/or produce all necessary website content, including copywriting, photography, iconography, etc.
Our highly experienced development team transforms the design elements and content assets into a beautiful, functional, easy-to-use site.
Post-launch, we offer dedicated hosting, maintenance, and support services, as well as digital marketing and project-based retainers to maximize the long-term value of your site.
Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.
