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11 Application Season Marketing Tips Every University Should Know

Nearly one in four prospective students start but never finish their college applications. That’s a staggering loss of potential …

9 Unexpected Insights from 50 University Paid Ad Landing Pages

If you’ve seen one graduate program landing page, it can feel as though you’ve seen them all. Despite the fact that these pages are …

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College of Saint Benedict Saint John’s University
CSBSJU | Website
WordPress, Multisite
Advanced eClinical Training | Nalgene
Advanced eClinical Training | Website
WordPress
Merchants Fleet | Nalgene
Merchants Fleet | Website
WordPress
Thermo Fisher Scientific | Nalgene
Bottling eCommerce Magic to Send Overseas
WooCommerce, WordPress
University of San Diego | USD OD
USD Online | Website
WordPress
University of Connecticut | UConn
UConn Foundation | Website
WordPress, WooCommerce

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Featured Openings

Department Icons Orange Account Mgmt
Account Manager
Portsmouth, NH
Years of Exp 2-5 years
Salary Range $55k – $95k+
Department Icons Green SEO
Digital Marketing Strategist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $65k – $95k
Product Icons Yellow Paid Search Social 1
PPC Specialist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+
Department Icons Green SEO
SEO Analyst
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+

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Account, Traffic & Project Management Opening

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DM Strat
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive

DM Strat
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

jessica
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

DM Strat
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Ebooks
Digital Enrollment Marketing for Higher Education Teal
Digital Enrollment Marketing for Higher Education

What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.

Get the Ebook
Ebooks
8 Steps to Increase Website Leads
8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Get the eBook
Case Study
182% More Leads: The Strategy Behind CSS’s Marketing
182% More Manufacturing Leads: The Strategy Behind CSS’s Marketing

See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.

View Case Study
Ebooks
ebook cover with desktop, mobile, and tablet views of a website
eBook: 15 Higher Ed Website Redesign Mistakes

Don’t risk tanking your institution’s website with these common redesign mistakes. This guide shows you where higher ed website projects go wrong — and how to ensure yours stays on track.

Get the eBook
Case Study
St. Petersburg College a PPC Strategy
St. Petersburg College | PPC Strategy

An overhaul of messaging, keywords, and targeting strategies grew online visibility and increased conversions while driving down costs for this Florida college.

View Case Study
Ebooks
21 Mistakes Higher Ed Marketers Make with Paid Ads eBook
The 21 Mistakes Higher Ed Marketers Make with Paid Ads (And How to Fix Them)

Find and fix the most common errors higher ed marketers make with paid digital ad campaigns. This in-depth guide breaks down each problem, explains their impact on marketing budgets and performance, and provides actionable steps for running more effective campaigns.

Get the eBook

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graphic of computer and some paperwork, copy reads "application season marketing tips"
University Paid Ad Landing Pages cover
paid ad campaigns for universities

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Basic Accordion

Step 1: Questionnaires

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 2: Audit of Current Account

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 3: Kickoff Meeting

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.