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Study: 10 Surprising Insights from Top Universities’ Web Traffic

Organic search is one of the most powerful — yet underleveraged — tools in higher ed marketing. It doesn’t just drive traffic; it …

8 Ways Grad Program Websites Fail—and How to Fix Them

If we’re being honest, most grad school websites aren’t doing enough to convert. They look polished and check the right boxes, but when …

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College of Saint Benedict Saint John’s University
CSBSJU | Website
Wordpress, Multisite
Advanced eClinical Training | Nalgene
Advanced eClinical Training | Website
Wordpress
Merchants Fleet | Nalgene
Merchants Fleet | Website
Wordpress
Thermo Fisher Scientific | Nalgene
Bottling eCommerce Magic to Send Overseas
WooCommerce, Wordpress
University of San Diego | USD OD
USD Online | Website
Wordpress
University of Connecticut | UConn
UConn Foundation | Website
Wordpress, WooCommerce

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Featured Openings

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Account Manager
Portsmouth, NH
Years of Exp 2-5 years
Salary Range $55k – $95k+
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Digital Marketing Strategist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $65k – $95k
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PPC Specialist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+
Three green bar chart columns with curved lines and a pointing arrow on a white background.
SEO Analyst
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+

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Account, Traffic & Project Management Opening

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive

A blue-to-purple gradient icon of a chat or messaging interface with a circular border.
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

A blue-to-purple gradient icon of a chat or messaging interface with a circular border.
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Ebooks
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Digital Enrollment Marketing for Higher Education

What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.

Get the Ebook
Ebooks
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8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Get the eBook
Case Study
Case Study USD OD Online Not Easy Campaign
USD Online | OTT Video Creation

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

View Case Study
Case Study
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How Marshall University Boosted Leads and Enrollment

Learn how PPC best practices helped Marshall University increase their conversion rate while reducing their cost per lead.

View Case Study
Worksheet
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Marketing Budget Worksheet

Manage your marketing resources with our budget worksheet. This editable worksheet enables you to allocate your overall budget by channel, so you can prioritize your spend and achieve your goals.

Get the Worksheet
Case Study
182% More Leads: The Strategy Behind CSS’s Marketing
182% More Manufacturing Leads: The Strategy Behind CSS’s Marketing

See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.

View Case Study

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Blog University SEO
Blog Graphic Design Blog Post 8 Ways Grad Program Websites Fail Prospective Students—and How to Fix Them 1
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Basic Accordion

Step 1: Questionnaires

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 2: Audit of Current Account

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 3: Kickoff Meeting

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.