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The Graduate Program Ad Budget Allocation Guide

Graduate and continuing education marketing is a high-stakes discipline operating under conditions that most marketing frameworks weren’t …

The 25 Higher Education Podcasts Every Marketer Should Know

Key Takeaways Podcasts give higher education marketers a low-effort way to stay current with a field that’s constantly changing, with …

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USD Hahn School of Nursing
USD Hahn | Vital Design
Cascade
College of Saint Benedict Saint John’s University
CSBSJU | Website
Wordpress, Multisite
Advanced eClinical Training | Nalgene
Advanced eClinical Training | Website
Wordpress

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Account Manager
Portsmouth, NH
Years of Exp 3+ years
Salary Range $65k – $95k+
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Digital Marketing Strategist
Portsmouth, NH
Years of Exp 3+ Years
Salary Range $70k – $115k
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PPC Specialist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+
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AEO / SEO Analyst
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $55k – $100k+

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Account, Traffic & Project Management Opening

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

A blue-to-purple gradient icon of a chat or messaging interface with a circular border.
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Ebooks
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Digital Enrollment Marketing for Higher Education

What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.

Get the Ebook
Ebooks
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8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Get the eBook
Case Study
USD Award Winning Brand Campaign Case Study Cover 2026
USD Online Degrees Brand Campaign Case Study

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

View Case Study
Case Study
Proline - Case Study Cover 2026
PROLine Trailers | Paid Media

Learn how a custom trailer maker turned roughly $3,500 a month into $539,253 in closed-won revenue at a 16x return.

View Case Study
Case Study
University of San Diego Hahn School has 40% increase in lead volume.
USD Hahn Nursing School | Paid Media

See how a ground-up paid media program lifted lead volume by more than 40% year over year for the University of San Diego’s Hahn School of Nursing.

View Case Study
Case Study
Vital Curriculum Meta Instant Forms Case Study
Vital | Paid Social Advertising

A simple change to our sign-up flow grew newsletter subscriptions by more than 6,000% year over year while cutting cost per sign-up by 97%.

View Case Study

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Your New Favorite Podcast Is Here.
8 Best University Websites Built on WordPress

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Step 1: Questionnaires

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 2: Audit of Current Account

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 3: Kickoff Meeting

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.