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The AI-Ready University Website Audit: 12 Variables to Optimize

We’ve been running AI visibility audits on university websites, and the pattern is consistent: Most institutions aren’t ready for the …

Is Syracuse Losing the AI Search Battle?

A Data-Informed Look at a Growing Visibility Gap Data sourced from SEMrush AI Visibility, June 18, 2026. Enrollment data from U.S. News …

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College of Saint Benedict Saint John’s University
CSBSJU | Website
Wordpress, Multisite
Advanced eClinical Training | Nalgene
Advanced eClinical Training | Website
Wordpress
Merchants Fleet | Nalgene
Merchants Fleet | Website
Wordpress
Thermo Fisher Scientific | Nalgene
Bottling eCommerce Magic to Send Overseas
WooCommerce, Wordpress
University of San Diego | USD OD
USD Online | Website
Wordpress
University of Connecticut | UConn
UConn Foundation | Website
Wordpress, WooCommerce

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Featured Openings

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Account Manager
Portsmouth, NH
Years of Exp 2-5 years
Salary Range $55k – $95k+
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Digital Marketing Strategist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $65k – $95k
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PPC Specialist
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+
Three green bar chart columns with curved lines and a pointing arrow on a white background.
SEO Analyst
Portsmouth, NH
Years of Exp 2+ Years
Salary Range $50k – $95k+

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Account, Traffic & Project Management Opening

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive

A blue-to-purple gradient icon of a chat or messaging interface with a circular border.
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

A blue-to-purple gradient icon of a chat or messaging interface with a circular border.
Digital Marketing Strategy

Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.

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Ebooks
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Digital Enrollment Marketing for Higher Education

What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.

Get the Ebook
Ebooks
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8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Get the eBook
Case Study
Pace Case Study Cover 1 1
Higher Ed | Paid Search Landing Page Strategy

Learn how building program-specific landing pages helped a graduate university grow paid search inquiries by up to 248% while driving down cost per inquiry.

View Case Study
Case Study
NYU Case Study Cover
Higher Ed | From Branded to Non-Branded Paid Search

See how a top graduate school grew non-branded inquiries 61% YoY and cut cost per inquiry 52% by pivoting paid search away from branded keywords.

View Case Study
Case Study
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USD Online | OTT Video Creation

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

View Case Study
Case Study
Marshall Case Study
Digital Marketing That Moves the Needle in Higher Ed

Here’s how a new blog, 50,000 organic search sessions, and focusing on top-of-funnel users created a steady source of qualified traffic for Marshall University.

View Case Study

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Rugged Aluminum Trailers Turns a Blank Slate Into 7x Lead Growth in Under a Year

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Step 1: Questionnaires

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 2: Audit of Current Account

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 3: Kickoff Meeting

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.