Shawn McCarthy

PPC Lead Strategist/Manager, ca. '20

The impediment to action advances action. What stands in the way becomes the way.

Marcus Aurelius

Shawn draws upon his deep PPC expertise to oversee the strategy and management of clients’ paid search efforts across all possible channels – Google AdWords, Facebook, Linkedin, YouTube, and more. As a result of his thoughtful analysis, constant monitoring, tireless review, and strategic decision-making, he delivers highly impactful PPC campaigns.

Shawn holds a Bachelor of Science degree in business administration with concentrations in marketing and entrepreneurial venture creation from the University of New Hampshire. Prior to joining Vital, Shawn helped B2B, B2C, and eCommerce clients across all industries including Wayfair (called CSN Stores at the time), Digital AdVisor, and WordStream. He also consulted for many companies including Stonewall Kitchen and Mattress Firm.

When not planning strategic PPC campaigns, Shawn can be found playing cornhole, smashing volleyballs, or paddle boarding.

Awards & Certs
  • Google Ads
  • Joined Vital '20
  • Wayfair
  • WordStream
  • Digital AdVisor
  • B.S., University of New Hampshire
Random Bits
  1. I can wiggle my ears.
  2. I've been pulled over for speeding more than 50 times.
  3. I can juggle.





Paddle Boarding


Digital Marketing Strategies